Brand & Digital Communications Specialist

State of South Carolina

South Carolina

On-site

USD 52,000 - 72,000

Full time

14 days+

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Job summary

Aiken Technical College is seeking a Marketing and Communications Specialist under the Director of Marketing & Communications to design high-impact materials that reflect the College’s brand. The role coordinates the College’s website, intranet, social media, and digital signage while producing photos and videography to support enrollment initiatives.

The successful candidate will assist with content writing, media relations, and outreach, and will collaborate with Enrollment Management and

Qualifications

Bachelor's degree in a related field is required.
Three (3) years of professional experience in marketing, public relations, journalism, or communications preferred.
Experience using Canva and Adobe Creative Cloud, particularly InDesign, Illustrator, Photoshop, and Premiere Pro, preferred.
Experience shooting and editing photographs and videos preferred.
Experience working with print vendors preferred.
Experience in social media management and website content management systems is preferred.
Experience writing in Associated Press Style preferred.

Responsibilities

Design high-impact College materials that adhere to the College's visual identity and audience considerations.
Coordinate the College website and intranet, ensuring content is accurate, updated, and accessible.
Coordinate College social media and digital platforms; oversee content across platforms; assist with enrollment communications systems.
Assist with internal and external communications, including writing content for print and digital materials, press releases, and advertising; assist with media relations.
Plan and produce photography and videography to support marketing, communications, and enrollment initiatives.
Coordinate logistics for procurement per policies; collaborate with Enrollment Management and Student Affairs; participate in College committees and professional development; support the Director as needed.