Brand Development Coordinator

Prince Signs; Midland (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Prince Signs is seeking a Communications and Brand Development Coordinator to lead marketing and communications strategies across all brand portfolios. You will collaborate with the Brand Development team to align campaigns with corporate goals and drive PR initiatives to maximize earned media across influencer channels.

You will manage social media profiles (Facebook, Twitter, Instagram and others), produce promotional materials, support events, and help shape messaging for community outreach.

Qualifications

• Experience coordinating marketing, branding and PR across multiple brands.
• Proficient with Photoshop, Illustrator and InDesign for graphic assets.
• Excellent written and verbal communication with cross-team collaboration.

Responsibilities

• Strategize, facilitate and manage PR efforts with cross-functional teams.
• Create promotional displays, signage and marketing brochures.
• Build monthly store signage packages.
• Build and manage social media profiles across platforms.
• Manage internal communications (memos, newsletters, etc.).
• Maintain corporate website messaging to reflect goals.
• Coordinate community relations and goodwill programs.
• Work with local organizations to maximize community support.
• Assist with corporate event planning and coordination.
• Meet with managers to establish a product/design vision.
• Demonstrate inclusive language and strong communication.
• Apply hands-on experience in marketing, graphic design and brand development.
• Exhibit leadership and organizational skills.
• Demonstrate interpersonal and analytical abilities.

Skills

Brand development

PR coordination

Social media management

Creative direction

Leadership

Interpersonal skills

Tools

Photoshop

Illustrator

InDesign

Job description

The Communications and Brand Development Coordinator is responsible for all aspects of marketing and communications strategies for all company brands. This entails working with the corporate Brand Development team to ensure it is focused on the strategies at hand and is managed such that expectations for the department are met or exceeded and assists in coordinating and executing Public Relations efforts to maximize earned media coverage across all influencer platforms.

Essential job duties include but are not limited to:

• Help in strategizing, facilitating and managing PR efforts, in partnership with cross-functional teams.
• Create promotional displays, signage, and marketing brochures.
• Build monthly store signage packages.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
• Managing internal communications (memos, newsletters etc.).
• Maintains corporate website to ensure messaging reflects corporate goals and objectives, and that the site serves as an effective communications tool for corporate audiences.
• Assist in coordinating, organizing and heading efforts to represent employer favorably in the community. Plans programs that promote good will and fosters relationships with community leaders.
• Work with local organizations in the communities that we operate in to maximize community support.
• Assist with corporate event planning, including working with vendors and event coordinators, set-up, awards, communications, etc.
• Meet with department managers to establish a vision for a product or design.
• Excellent working knowledge of software such as Photoshop, Illustrator, InDesign etc.
• Demonstrates the ability to use inclusive and empathetic language
• Strong communication and organization skills, with the ability to work across multiple teams
• Hands-on experience in creative process, marketing, graphic design and brand development.
• Outstanding leadership and organization skills
• Exemplary interpersonal and analytical abilities