Brand Designer — Visual Identity & Strategy

PepsiCo; New York (NY); On-site; USD 81,000 - 135,000; Full time

Job summary

PepsiCo design in New York is seeking a passionate Graphic Designer to join the Brand Pepsi Design team. You will help shape brand design strategies across product architecture, packaging, and visual identity, partnering with cross-functional teams to translate concepts into compelling brand experiences.

The role emphasizes collaboration, storytelling, and precision across print and digital media, with opportunities to influence design direction and contribute to global campaigns.

Qualifications

• 2-3 years studio experience as a graphic designer from concept to completion.

Responsibilities

• Creating high quality brand design solutions in a rapid paced, high-output environment

Skills

Self-starter

Entrepreneurial spirit

Empathetic

Storytelling

Collaborative

Multitasking

Brand design instinct

Strong typography

Education

Bachelor's degree in Graphic Design or equivalent experience

Tools

Adobe Creative Suite

Job description

PepsiCo design in New York is seeking a passionate Graphic Designer to join the Brand Pepsi Design team. You will help shape brand design strategies across product architecture, packaging, and visual identity, partnering with cross-functional teams to translate concepts into compelling brand experiences.

The role emphasizes collaboration, storytelling, and precision across print and digital media, with opportunities to influence design direction and contribute to global campaigns.