Brand Designer (Remote)

Downing Capital Group; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative investment firm is on the lookout for a talented Brand Designer to shape the visual identity of its portfolio companies. This role involves collaborating closely with CEOs and founding teams to craft impactful brand experiences through design and storytelling. You will be responsible for creating logos, websites, and visual guidelines that resonate with each company's mission and values. If you thrive in a fast-paced startup environment and have a strong design portfolio, this is a fantastic opportunity to make a significant impact on emerging brands.

Qualifications

• Strong portfolio showcasing branding and web design.
• Experience in early-stage startups or high-growth environments.

Responsibilities

• Define and execute brand identity and visual direction.
• Design brand assets and support website builds.
• Collaborate with marketing and product teams for brand consistency.

Skills

Branding

Web Design

Storytelling

Communication

Education

Bachelor's Degree in Design or related field

Tools

Figma

Webflow

Framer

Adobe Creative Suite

Job description

Members of the Downing Capital Group team are investor-entrepreneurs. We are a new breed of investment firm: our team members are business builders, not merely capital providers. Our unique model turns conventional private equity and VC on its head: we begin with our own business ideas, recruit management teams to execute them, and then capitalize on these ventures. The vast majority of the firm’s capital will be invested in ideas incubated internally.

We are seeking a talented Brand Designer to collaborate closely with the CEOs of our portfolio companies. In this role, you will help shape the visual identity and brand strategy of each company, bringing their vision to life through thoughtful design and cohesive storytelling. You’ll work directly with founders to craft impactful brand experiences—across logos, websites, and other key brand assets—that reflect each company’s mission, values, and market positioning.

What You’ll Do

• Partner directly with CEOs and founding teams of portfolio companies to define and execute brand identity and visual direction
• Design and develop brand assets including logos, typography, color palettes, and visual guidelines that align with each company’s unique mission and market
• Support the build of clean, modern, and high-converting websites
• Translate complex business ideas into clear, compelling visual narratives across digital and/or print mediums
• Collaborate cross-functionally with marketing, product, and growth teams to ensure brand consistency across all touchpoints
• Operate in a fast-paced, startup environment where you’ll potentially manage multiple projects at once and deliver high-quality work on tight timelines

Who You Are

• A multidisciplinary designer with a strong portfolio showcasing branding, web design, and storytelling across early-stage startups or high-growth environments
• Comfortable working directly with founders and senior stakeholders, with the ability to take abstract ideas and turn them into polished, strategic design work
• Proficient in modern design and web tools (e.g. Figma, Webflow, Framer, Adobe Creative Suite) and able to move quickly from concept to execution
• An excellent communicator with strong English skills—you’re clear, responsive, and thoughtful in both written and verbal communication

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