Brand Designer — Lead Dual-Brand Identity & Campaigns

Norix Group; West Chicago (IL); On-site; USD 80,000 - 98,000; Full time

Benefits offered by this job

Annual bonus opportunity

Paid Time Off

Paid Holidays

BCBS medical

Company-paid dental insurance

Company-paid disability & life

FSA, vision, accident & ID theft

401(k) with company match

Tuition reimbursement

Employee Assistance Plan

Social events & casual dress code

Beautiful campus amenities

Job summary

The Norix Group is seeking a Brand Designer reporting to the Director of Marketing to lead the visual strategy for Norix and Tonik. This hands-on role defines brand identity across campaigns, website, digital, print, and trade shows, coordinating with Creative Services, Digital Marketing, Market Insights, Product Management, and Sales.

You will develop and maintain brand standards, translate market insights into compelling creative, and drive product launch visuals, ensuring consistency and a

Qualifications

• Branding and design experience across multiple channels and touchpoints.
• Ability to define and evolve brand identities for more than one brand.
• Strong collaboration with marketing, product and sales teams.

Responsibilities

• Lead the overall visual strategy for Norix and Tonik, defining how each brand looks, feels, and evolves in the market.
• Give Norix and Tonik each a distinct brand identity while reinforcing their connection through Norix manufacturing.
• Develop and maintain brand standards, partnering with Creative Services and other teams for consistent application.
• Translate Market Insights findings into creative that elevates both brands across campaigns, web, print, and events.
• Collaborate on the creative process and set the visual direction for brand and campaign work.
• Partner with Product Management and Creative Services on product launches and release visuals.
• Collaborate on visuals for product renders and environments to reflect each brand’s look.
• Develop design concepts to support print and digital campaigns.
• Design assets across print, digital, web, social, email, video, events, and trade publications.
• Support the website with UX-focused page layouts, templates, and imagery.
• Provide art direction for photography and video shoots for branding and demos.
• Manage timelines and deliverables across brand and campaign projects with attention to detail.

Skills

Branding strategy

Visual design

Brand identity development

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in business, marketing, or relevant experience

7-10 years branding and directing creative

Experience managing multiple brands

Proficient in graphic design

Tools

Adobe Creative Suite

WordPress

Adobe Premiere Pro

MS Office

Job description

The Norix Group is seeking a Brand Designer reporting to the Director of Marketing to lead the visual strategy for Norix and Tonik. This hands-on role defines brand identity across campaigns, website, digital, print, and trade shows, coordinating with Creative Services, Digital Marketing, Market Insights, Product Management, and Sales.

You will develop and maintain brand standards, translate market insights into compelling creative, and drive product launch visuals, ensuring consistency and a