Brand Designer & Campaign Lead

Lids

Indianapolis (IN)

On-site

USD 60,000 - 90,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Medical, dental, vision coverage

Retirement plan with company match

Employer-paid benefits (disability, E+

Annual bonus opportunity

Employee discount

Paid time off

Flexible summer hours

Career development & training

Collaborative work environment

Early Wage Access

Onsite office environment

Standard business hours 8–5

Job summary

Lids Sports Group is seeking a Graphic Designer / Project Manager to blend design craft with hands-on campaign leadership. You’ll create assets across email, paid media, social, site, and in-store, ensuring a cohesive brand voice while driving timely deliverables.

The role requires independent, fast-moving work in a retail environment, strong Figma and Adobe skills, and the ability to own campaigns end-to-end across multiple channels. Reports to Creative Director.

Qualifications

Strong graphic design craft with advanced Figma skills.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong project management skills and experience with tools such as ClickUp.
Experience with AI image generation and editing tools.
1–3 years of design experience, preferably within a fashion, sports, lifestyle, or retail brand environment.
Bachelor’s degree in Graphic Design, Visual Communications, or a related field.
Strong portfolio showcasing retail, digital, and lifestyle-driven design work.
Strong understanding of layout, color, typography, and brand systems.
Familiarity with designing for both print and digital environments.
Understanding of fan culture, streetwear trends, and the intersection of sports and fashion.
Systems thinking with an instinct for cohesion and consistency across multiple channels.
Knowledge of print production for a retail environment.
Experience working with brand, retail, or experiential marketing teams.
Experience with motion graphics or video editing is preferred (e.g., Premiere Pro, After Effects, CapCut, or Canva).
Basic knowledge of 3D modeling and CAD design tools is preferred (e.g., SketchUp or Enscape).

Responsibilities

Design and build assets in Figma across email, paid media, organic social, website, in-store signage, and events.
Own a campaign end to end across every channel it touches — concepting, building, and adapting a single campaign into email, paid, social, site, and in-store executions that read as one thing.
Craft seasonal campaign assets that connect brand storytelling with trend-relevant design.
Interpret briefs and execute against brand guidelines and marketing and merchandising strategy.
Adapt national campaigns into local, market-ready assets and promotional messaging.
Handle image cropping, resizing, and retouching to the specs of each channel and placement.
Review large image libraries and make on-brand image selects for each channel and campaign.
Own the campaign calendar across channels. Proactively reach out to each channel owner — email, paid media, social, website, retail — to establish what they need and when, rather than waiting for briefs to come in.
Run all design work through ClickUp so the team has one source of truth on requests, deadlines, and status.
Hold the team accountable to the inputs required to build graphics — copy, product imagery, offers, approvals — and chase them down so nothing stalls.
Manage the team inside Figma: keep files, components, and handoffs organized so anyone can find current work and know what is approved.
Collaborate with cross-functional teams across marketing, merchandising, retail, and HR to bring design assets to life.
Absorb ad hoc and fast-turn requests without losing the larger campaign calendar.
Anticipate what each channel will need ahead of launches and get in front of it.