Brand Designer: AI-Driven Brand Systems & Campaigns

Decisive Point; San Francisco (CA); Hybrid; USD 146,000 - 166,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching & support

Inclusive family building benefits

Long-term retirement plans

In-office culinary options

Job summary

Asana is seeking a Brand Designer to steward our visual identity across brand design systems, guidelines, and self-serve templates for diverse brand expressions. You will partner with Product, Marketing, and Creative teams to maintain coherence and scale AI-enabled workflows in design.

We expect 5–8 years of brand design experience, deep expertise in identity systems, and mastery of Figma and Adobe Creative Suite.

Qualifications

• 5–8 years of professional brand design experience, ideally in-house at a technology company or at an agency working on tech brands.
• Expert proficiency in Figma and Adobe Creative Suite.
• Experience contributing design to marketing materials, including product launches, sales decks, video storyboards, and integrated campaigns.

Responsibilities

• Own and evolve Asana's brand design system, including visual identity guidelines, component libraries, and self-serve templates that scale across the organization.
• Define and maintain brand standards across surfaces including product UI, photography, illustration, and iconography.
• Lead brand design for major marketing initiatives, including product launches, campaigns, and GTM materials.
• Design first-call decks, sales enablement materials, and executive presentations reflecting a strong brand voice.

Skills

Brand design

Design systems

Cross-functional collaboration

Brand storytelling

Leadership

Communication

Tools

Figma

Adobe Creative Suite

Job description

Asana is seeking a Brand Designer to steward our visual identity across brand design systems, guidelines, and self-serve templates for diverse brand expressions. You will partner with Product, Marketing, and Creative teams to maintain coherence and scale AI-enabled workflows in design.

We expect 5–8 years of brand design experience, deep expertise in identity systems, and mastery of Figma and Adobe Creative Suite.