Brand Designer

Yuzu; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity

Unlimited vacation

Medical, dental, & vision insurance

401K with 1% match

Unlimited AI tokens & tool budget

Apple equipment

Free lunch daily

Conferences and classes reimbursement

Job summary

Yuzu in New York City seeks a creative brand designer to shape how people see and understand Yuzu. You’ll work across our website, sales materials, diagrams, presentations, merchandise, and more, carrying ideas from an early sketch to the finished work.

You’ll need to understand how health insurance works, ask questions, follow details, and explain them with engaging visuals. You’ll craft typography, color, and layout with strong craft and independent ownership.

Qualifications

• Creative thinking and idea generation with a clear point of view.
• Ability to understand complex systems and explain them visually.
• Ability to create clear visual explanations from dense information.
• Strong craft in typography, composition, hierarchy, and details.

Responsibilities

• Build the brand across typography, color, illustration, photography, motion, and layout.
• Create diagrams and visual explanations to simplify insurance topics for various stakeholders.
• Design the website to tell a clear product story and keep readers engaged.
• Translate product capabilities and insurance concepts into clear presentations and sales materials.
• Design merchandise and event experiences with thoughtful style and personality.
• Identify new visual storytelling formats and creative opportunities for the brand.

Skills

Creative thinking

Systems thinking

Visual explanations

Craftsmanship

Ownership

Job description

About Yuzu

Yuzu is rebuilding health plan administration from scratch. We bring disconnected systems together in one platform that gives employers more control over their health plans and helps members understand and use their benefits.

Our team is small, moves fast, and cares about craft. Insurance affects how people get care and how businesses spend their money. We think it deserves thoughtful design.

The Role

Weâre looking for a creative brand designer to shape how people see and understand Yuzu.

Youâll work across our website, sales materials, diagrams, presentations, merchandise, and whatever else we dream up. Youâll have room to develop a visual point of view and carry ideas from an early sketch to the finished work.

A central part of this job is understanding how health insurance works. Youâll need to ask questions, follow the details, and understand the subject well enough to explain it to someone else. An insightful diagram can make a complicated process clear in seconds. We want someone who enjoys finding that explanation.

You should care about both what the work says and how it looks. We want original ideas, strong visual judgment, and the skill to make those ideas real.

What Youâll Do

• Build the brand. Develop Yuzuâs visual language across typography, color, illustration, photography, motion, and layout.

• Make insurance understandable. Create diagrams and visual explanations that help employers, brokers, members, and partners understand complex topics. Work with our team to keep each explanation accurate.

• Design the website. Create pages that explain our products, tell a clear story, and give people a reason to keep reading.

• Help us sell. Turn product capabilities and insurance concepts into clear presentations, one-pagers, and other sales materials.

• Make things people want to keep. Design merchandise, printed materials, and event experiences with care and personality.

• Bring new ideas. Find visual stories, formats, and creative opportunities we havenât thought of yet.

What Weâre Looking For

Creative thinking

You have ideas of your own. You explore unexpected directions, find useful visual metaphors, and make work with a clear point of view. Your portfolio shows curiosity and range.

An interest in how things work

You want to understand the system behind the design. Youâll learn how plans are funded, how claims are paid, who makes decisions, and where Yuzu fits. You can spot a gap in your understanding and work through it.

Clear visual explanations

You can turn a dense document or a long conversation into a diagram that helps someone understand something new. You know which details matter, how to show relationships, and when a simpler explanation becomes misleading.

Strong craft

You care about typography, composition, hierarchy, and the small details that make work feel complete. You can carry that care across a website, a presentation, and a shirt.

Ownership

You can define a problem, explore ideas, ask for useful feedback, and finish the work. Youâre comfortable with open questions and can decide what to do next.

Location and Culture

We work together in person, five days a week, at our NYC office near Union Square.

Youâll work closely with people across the company. We value direct feedback, independent judgment, and people who take the time to understand a problem before they solve it.

Benefits

• $120k â $160k plus equity depending on experience

• Unlimited vacation days

• Medical, dental, & vision insurance

• 401K with 1% match

• Unlimited AI tokens & tool budget â Cursor, Claude, Codex, you name it

• Apple equipment

• Free lunch daily and plenty of food and drinks

• $3k in reimbursement for classes and conferences