Brand Designer

Zing Recruiting; Allentown (Lehigh County); On-site; USD 85,000 - 95,000; Full time

Job summary

Zing Recruiting is seeking a Brand Designer, Creative All-Rounder to join their team in Allentown, PA. This role goes beyond traditional graphic design, requiring strategic thinking and cross-channel content creation under marketing leadership.

You will help shape and evolve a growing brand, delivering projects from concept to execution across digital and print experiences while maintaining brand guidelines and visual systems.

Qualifications

• Strong portfolio showcasing branding, design, and creative thinking.
• Excellent visual design skills and attention to detail.
• Experience working within established brand guidelines.
• Ability to manage multiple projects and deadlines independently.
• Strong communication and organizational skills.
• Self-motivated, proactive, and solution-oriented mindset.
• Experience creating brand standards and visual identity systems.
• Knowledge of Adobe Creative Suite and related tools.
• Photography, video production, or content creation experience.
• Agency experience is a plus, but not required.

Responsibilities

• Develop brand campaigns, creative concepts, and visual storytelling initiatives.
• Design content for social media, digital marketing, print collateral, advertising, and promotional materials.
• Support photography, video content, and brand storytelling projects.
• Create and maintain brand guidelines, templates, and visual systems.
• Contribute to events, activations, packaging, signage, and experiential marketing efforts.
• Research and engage with creators, influencers, and potential brand partners.
• Manage projects from concept through execution.
• Identify opportunities to elevate brand visibility, consistency, and engagement.
• Collaborate across departments to ensure a cohesive brand experience.

Skills

Branding

Creative thinking

Visual design

Time management

Communication

Tools

Adobe Creative Suite

Job description

Allentown , Pennsylvania Direct Hire Oct 7, 2026

Zing Recruiting, in partnership with a rapidly growing company in the print, signage, and visual communications industry, is seeking a Brand Designer, Creative All-Rounder to join their team in Allentown, PA.

This is not a traditional graphic design role. We're looking for someone who can think strategically, create compelling visual content, and bring ideas to life across multiple channels. You'll work closely with marketing leadership and play a key role in shaping and evolving a growing brand.
Salary: $85k-$95k (depending on experience)

Key Responsibilities

• Develop brand campaigns, creative concepts, and visual storytelling initiatives
• Design content for social media, digital marketing, print collateral, advertising, and promotional materials
• Support photography, video content, and brand storytelling projects
• Create and maintain brand guidelines, templates, and visual systems
• Contribute to events, activations, packaging, signage, and experiential marketing efforts
• Research and engage with creators, influencers, and potential brand partners
• Manage projects from concept through execution
• Identify opportunities to elevate brand visibility, consistency, and engagement
• Collaborate across departments to ensure a cohesive brand experience

Qualifications

Required:

• Strong portfolio showcasing branding, design, and creative thinking
• Excellent visual design skills and attention to detail
• Experience working within established brand guidelines
• Ability to manage multiple projects and deadlines independently
• Strong communication and organizational skills
• Self-motivated, proactive, and solution-oriented mindset

Preferred:

• Experience creating brand standards and visual identity systems
• Knowledge of Adobe Creative Suite and related creative tools
• Photography, video production, or content creation experience
• Agency experience is a plus, but not required

What We're Looking For

The ideal candidate is someone who:

• Thinks creatively and strategically
• Takes initiative and ownership of projects
• Enjoys working across both digital and physical brand experiences
• Is comfortable working independently with minimal supervision
• Stays informed about design trends, culture, marketing, and emerging brands
• Has the ability to turn ideas into actionable, high-quality creative work

What We Offer

• Opportunity to work on a diverse range of creative projects
• High visibility and impact within a growing organization
• Creative freedom and autonomy to bring ideas to life
• Collaborative and fast-paced work environment
• Team events, company gatherings, and a supportive culture
• Career growth opportunities within an expanding business

We are seeking a creative, driven professional who sees opportunities, develops ideas, and has the ability to execute them successfully. If that sounds like you, we encourage you to apply.
Zing Recruiting is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, or any other protected status under federal, state, or local law. We are committed to fostering a diverse and inclusive workplace.
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