Brand Design Lead

Nash; United States; On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive compensation

Flexible paid time off

Health, dental, and vision insurance

Opportunity for equity

Job summary

Nash, a logistics infrastructure provider in the United States, is seeking a dedicated Brand Designer to craft the visual identity of its brand. As the first designer in this role, you'll shape the brand strategy, build marketing sites in Figma and Webflow, and bring the visual language to life through motion. The ideal candidate has over 6 years of experience in brand or product design, active A.I. tool usage, and a unique vision for authentic design. Competitive compensation and equity opportunities are offered.

Qualifications

• 6+ years experience in brand or product design, with shipped work demonstrating strong craft.
• Experience owning a brand or major brand evolution at a high-growth tech company.
• Active daily use of LLMs and A.I. prototyping tools in design workflow.

Responsibilities

• Translate, define and evolve the Nash brand strategy.
• Design and build marketing sites in Figma and Webflow.
• Prototype quickly using A.I. tools to compress the loop from idea to artifact.

Skills

Brand design

Motion graphics

Figma

Webflow

A.I. prototyping tools

Tools

After Effects

Illustrator

Job description

Nash powers the logistics infrastructure behind some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, and 7‑Eleven, along with platforms like Shopify and Toast. As we scale, our brand needs to scale with us. We're hiring our first dedicated Brand Designer to craft, shape, and build the visual identity of the platform that is becoming foundational to modern commerce.

The Role

We are right in the middle of defining and rolling out a new Nash brand. Strategy, visual language, motion system, photography direction, the wordmark, the website, the pitch, the booth, the apparel: all of it is being built right now. This is a rare moment to author a brand from close to zero and watch it become the visual identity of a category.

You’ll report directly to our Chief Growth Officer (who spent their career building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce). You'll work alongside our CEO, our CTO, and a small, senior, fast-moving cross-functional group across product, engineering, and growth.

How We Work: A.I.-Native, By Default

Brand design at Nash is A.I.-native. We are looking for a designer who has fundamentally rewired how they work around A.I., not a designer who occasionally uses ChatGPT for copy or the occasional inspo image. A designer who reaches for Claude, Cursor, Figma Make, Midjourney, and Runway as instinctively as they reach for the pen tool. Whose entire workflow is built around using A.I. to get to better outcomes faster.

The reason is straightforward: the speed and surface area of what one designer can ship has changed by an order of magnitude in the last eighteen months. We want someone who feels that in their bones and uses it to compound their craft, not replace it.

Remember, we deeply value the soul, the personality, the whimsy, the magic that can only come from a real designer. This is not an A.I. slop‑house! But we need to pair the magic of the human touch with the pace and velocity that A.I. tools bring.

In practice, this looks like going from a verbal idea to a working interactive prototype the same afternoon, generating ten directions for a campaign before lunch and using your own taste to pick the one worth refining, prototyping a marketing site section in code with Claude or Cursor and handing a working artifact to engineering instead of a static comp, and treating prompt craft, model choice, and tool‑chaining as part of your design practice.

If your reaction to a new A.I. tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe that A.I. will never replace ... then you probably won't.

What You’ll Do

• Translate, define and evolve the new Nash brand strategy into a complete, living visual system: identity applications, motion principles, photography direction, illustration style, typography in use
• Design and build the marketing site in Figma and Webflow; own landing pages, campaign pages, product launch moments, and the visual story we tell at events like NRF, Manifest, and Shoptalk
• Bring the Nash visual language to life through motion: site interactions, product reveals, social, keynote, and trade show
• Own the visual layer of the demand engine: pitch decks, one‑pages, customer‑facing PDFs, partner materials, the work that helps close deals
• Prototype quickly using A.I. tools (Claude, Cursor, Figma Make, Runway, Midjourney) to compress the loop from idea to artifact
• Ensure the final touch of any design is always human, authentic, and has soul. While we use A.I. to prototype, we care about that hard to define sparkle that comes from something hand‑crafted
• Build installations and real‑world experiences that are fascinatingly real - in a world full of A.I. slop, our brand leans into very tangible, real world things
• Set the bar for craft across the company; teach the rest of the team how to use A.I. tools to get there faster without losing taste
• Partner with engineering to ship expressions of the brand surfaces in product too
• Contribute to the brand system itself: patterns, components, prompts, and rituals that scale how Nash shows up everywhere

Requirements

• 6+ years experience in brand or product design, with shipped work that demonstrates strong craft across identity, web, motion, and campaign
• Has owned a brand or a major brand evolution at a high‑growth technology company, and can talk about the decisions and tradeoffs behind it
• Active, daily use of LLMs (we use Claude Code / Claude Cowork and A.I. prototyping tools such as Replit) as a core part of your design workflow
• Fluent in Figma and Webflow; comfortable in After Effects and Illustrator; curious about whatever ships next
• Systems thinker who can hold the whole brand in their head while obsessing over the kerning of a single headline
• Strong opinions, communicated clearly, updated quickly when the evidence changes
• Comfortable working alongside engineers and operators on things that have to actually function in the real world
• Bonus: built a marketing site end to end in Webflow at production scale; shipped motion work that lived on a homepage or a keynote; prior experience designing for B2B platforms, infrastructure, or logistics; released your own side project using A.I. prototyping tools

What You’ll Love About Us

• Early‑stage, well‑funded startup – directly impact the company and grow your career
• Quarterly broader team on‑sites to bond with teammates
• Competitive compensation and opportunity for equity
• Flexible paid time off
• Health, dental, and vision insurance