Brand Design Director: Wayfinding & Experiential Graphics

Gensler; Boston (MA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with profit sharing

Paid holidays and paid time off

Wellness programs and flex spending

Job summary

Gensler in Boston leads a Brand Design studio focused on experiential graphic design, signage, and wayfinding. As Brand Design Director, you will guide complex information and navigation challenges from concept through installation, directing interdisciplinary teams and shaping client relationships across aviation, education, hospitality, and workplace environments.

You will champion design excellence, drive business development, and mentor designers while balancing creative vision with

Qualifications

• 10-15+ years of professional experience leading EGD projects.
• Portfolio with signage, wayfinding, environmental graphics.
• Proven ability to grow client relationships and win new business.
• Strong design judgment and ability to guide teams.
• Excellent communication and presentation skills.

Responsibilities

• Build client relationships and lead interdisciplinary teams.
• Guide projects across aviation, education, hospitality, and other sectors.
• Set creative direction and develop compelling concepts.
• Coordinate with architecture and interiors teams to integrate signage.
• Mentor Brand Designers and manage project delivery.

Skills

Lead cross-disciplinary teams

Client relationship building

Strategic brand design

Presentation skills

Project and financial management

Education

Graphic/Industrial Design or related

Job description

Gensler in Boston leads a Brand Design studio focused on experiential graphic design, signage, and wayfinding. As Brand Design Director, you will guide complex information and navigation challenges from concept through installation, directing interdisciplinary teams and shaping client relationships across aviation, education, hospitality, and workplace environments.

You will champion design excellence, drive business development, and mentor designers while balancing creative vision with