Brand Design Director — Experiential Graphics & Wayfinding

Gensler; New York (NY); On-site; USD 135,000 - 150,000; Full time

Job summary

Gensler's Brand Design studio seeks a Director who will shape experiential graphics and wayfinding for diverse environments. You lead cross-disciplinary teams, guide projects from vision to fabrication, nurture client relationships, and elevate design outcomes across aviation, education, hospitality, and workplace settings.

With strong design judgment and collaborative leadership, you will grow client relationships, pursue new opportunities, and mentor the next generation of Brand Designers

Qualifications

• 10-15+ years of professional experience leading EGD projects including signage, wayfinding and placemaking.
• Portfolio showing signage, wayfinding and experiential graphics in built environments.
• Proven success growing client relationships and generating new business.
• Strong design judgment with ability to direct project teams.

Responsibilities

• Provide design oversight across Brand Studio projects from concept to installation.
• Lead interdisciplinary teams, coordinate with architecture and interiors for integrated signage.
• Develop sign families, location plans and message schedules with fabrication strategies.
• Mentor designers and manage fees, teams, schedules and budgets.

Skills

EGD leadership

Client relationships

Team leadership

Presentation skills

Education

Graphic Design degree

Architecture background

Job description

Gensler's Brand Design studio seeks a Director who will shape experiential graphics and wayfinding for diverse environments. You lead cross-disciplinary teams, guide projects from vision to fabrication, nurture client relationships, and elevate design outcomes across aviation, education, hospitality, and workplace settings.

With strong design judgment and collaborative leadership, you will grow client relationships, pursue new opportunities, and mentor the next generation of Brand Designers