Brand Creator

ADP, Inc.; Los Angeles (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

PureTek is seeking a Brand Creator for an on-site role in Panorama City, CA. You will build a personality-driven presence across TikTok and short-form video, turning product features into compelling stories.

You'll craft demos, tutorials, routines, unboxings, and trend-driven formats, staying current with platform trends and performance data to refine content. A strong on-camera portfolio and consumer-brand experience are valued.

Qualifications

• On-camera content portfolio required or links to TikTok/Instagram videos.
• Experience in consumer products is a plus.
• Understanding of TikTok-native content and storytelling.

Responsibilities

• Create engaging TikTok, Reels, and Shorts with PureTek products.
• Develop demos, routines, unboxings, FAQs, and tutorials.
• Turn features into stories and test hooks and formats.
• Analyze performance data to refine content.

Job description

Brand Creator

Salary Range: $90,000.00 To $110,000.00 Annually

**Please note that at PureTek, we do not use AI to filter applications. Every resume is seen and assessed by a qualified human being.**

This is an on-site position inPanorama City, CA.

We are looking for a Brand Creator to build an engaging, personality-driven presence across TikTok and short-form social. This role is for a creator who understands how to make product content feel authentic, entertaining, useful, and native to the platform. The goal is to create content people want to watch, drive traffic to our website, and help establish the creative foundation for a future TikTok Shop.

What You'll Do:

Create engaging TikToks, Reels, and Shorts featuring PureTek products.

Serve as an on-camera creator and brand personality.

Develop product demos, tutorials, routines, unboxings, FAQs, problem/solution videos, lifestyle content, and trend-driven formats.

Turn product features and benefits into compelling stories and strong hooks.

Stay current on TikTok trends, sounds, formats, creator culture, and audience behavior.

Use comments, engagement, and performance data to develop and refine content.

Test different hooks, formats, creative approaches, and calls to action.

Help establish a consistent, recognizable voice for PureTek across social platforms.

What We're Looking For:

On-camera content portfolio: Links to TikToks, Reels, or Shorts where you are the creator or clearly led the creative production.

Consumer-product experience in beauty, skincare, wellness, personal care, fashion, lifestyle, or DTC is a strong plus.

Strong understanding of what makes content feel native to TikTok rather than like traditional advertising.

Ability to translate products into engaging, relatable stories and content concepts.

Comfortable experimenting, learning from performance, and iterating quickly.

Basic understanding of social metrics and e-commerce performance.

Strong creative instincts and ability to generate fresh content ideas.