TikTok Content Manager

High Scale; California (MO); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Creative ownership

Career growth

Collaborative environment

Culture of innovation

Job summary

High Scale seeks a TikTok Content Manager to own content strategy, publishing, and performance across lifestyle and beauty brands. You will collaborate with creators, editors, and strategists to produce viral, measurable content.

The role focuses on identifying opportunities, developing repeatable formats, and driving engagement with data-driven decisions to grow audiences.

Qualifications

• 1-3 years of experience in TikTok content management or related social media roles.
• Experience managing TikTok accounts and achieving meaningful engagement is required.
• Portfolio or examples showing performance results on TikTok is required.
• Familiarity with DTC, beauty, fashion, lifestyle, or consumer brands is a plus.

Responsibilities

• Develop and execute TikTok content strategies aligned with brand objectives and growth goals.
• Coordinate with Content Creators, Video Editors, Copywriters, and Strategists to produce engaging videos.
• Publish daily content across assigned brand accounts and optimize captions/hashtags.
• Monitor performance metrics and generate regular reports with insights and recommended optimizations.
• Stay ahead of trends, experiment with formats, and translate insights into better content.

Job description

About High Scale

We’re High Scale, a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition. That’s the DNA behind everything we do.

About High Scale

We’re High Scale, a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition. That’s the DNA behind everything we do. Our 160-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we're constantly pushing the boundaries of creative production. We're looking for a TikTok Content Manager who lives and breathes social media, understands what makes content go viral, and knows how to turn creative ideas into engaging videos that drive measurable results.

Why This Role Matters

TikTok moves fast, and so do we. As our TikTok Content Manager, you'll take ownership of TikTok content strategy, planning, publishing, and performance. You'll work closely with Content Creators, Video Editors, and Creative Strategists to develop content that captures attention, builds audiences, and drives engagement. We're looking for someone who understands TikTok beyond trends and viral sounds. You know how to identify content opportunities, develop repeatable formats, analyze performance, and turn insights into better creative decisions. If you're constantly discovering new creators, experimenting with content formats, and finding ways to make every video perform better than the last, you'll thrive in this role.

What You’ll Do

Develop & Execute TikTok Content Strategies

• Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals.
• Create and maintain content calendars, publishing schedules, and campaign plans.
• Research trending formats, sounds, hashtags, creators, and emerging content opportunities.
• Develop creative concepts, content series, and video ideas tailored to each brand's identity.
• Identify opportunities to improve organic reach, audience engagement, and follower growth.

Manage Content Production

• Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos.
• Prepare creative briefs, scripts, references, and production guidelines.
• Coordinate content production to ensure videos are delivered on schedule.
• Review videos before publishing to ensure quality, accuracy, and alignment with brand guidelines.
• Provide clear, actionable feedback to improve content quality and performance.

Oversee Publishing & Account Management

• Manage daily TikTok publishing activities across assigned brand accounts.
• Write engaging captions, select relevant hashtags, and optimize posts for discoverability.
• Ensure content is published consistently and according to the content calendar.
• Monitor comments, audience interactions, and emerging conversations to identify engagement opportunities.
• Maintain a consistent brand voice across all published content.

Analyze Content Performance

• Monitor key performance metrics, including views, watch time, retention, engagement rate, follower growth, and conversions.
• Identify top-performing content and develop strategies to replicate successful formats.
• Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution.
• Prepare regular performance reports highlighting key insights, trends, and opportunities.
• Use performance data to continuously refine content strategies and improve results.

Stay Ahead of TikTok Trends

• Monitor TikTok trends, algorithm updates, platform features, and changes in audience behavior.
• Research competitors and successful creators to identify emerging content strategies.
• Experiment with new formats, storytelling techniques, and creative approaches.
• Identify trends early and translate them into relevant content opportunities for our brands.

Who You Are

Experienced TikTok Content Professional

• 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing.
• Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth.
• Experience working with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred.
• A portfolio or examples of TikTok accounts you've managed and their performance results are required.

Strong Creative Instincts

• Deep understanding of TikTok culture, trends, algorithms, and content formats.
• Strong ability to identify engaging hooks, compelling storytelling techniques, and creative concepts.
• Comfortable developing ideas for both organic content and performance-driven advertising.
• Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus.

Data-Driven & Results-Oriented

• Experience using TikTok Analytics and social media management platforms.
• Strong understanding of content performance metrics and how to translate insights into actionable strategies.
• Comfortable testing different creative approaches and making decisions based on performance data.

Organized & Collaborative

• Excellent project management skills with the ability to manage multiple accounts, content calendars, and production deadlines.
• Strong communication skills and experience collaborating with creators, editors, and cross-functional teams.
• Comfortable providing creative feedback and managing multiple projects in a fast-paced environment.

Creative, Resourceful & Adaptable

• You're constantly exploring new ideas and finding opportunities to improve content performance.
• You enjoy experimenting with new formats and aren't afraid to challenge conventional creative approaches.
• You anticipate production needs, take ownership of projects, and find solutions when priorities change.
• You bring fresh ideas and energy to every project and enjoy working with a team that's always looking to raise the bar.

Perks & Benefits

Work with Leading Brands: Develop TikTok strategies and content for exciting lifestyle, beauty, fashion, wellness, and DTC brands. Creative Ownership: Take an active role in shaping content strategies, developing original concepts, and experimenting with new creative formats. Career Growth: Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles. Collaborative Creative Environment: Work alongside talented Content Creators, Video Editors, Creative Strategists, and marketing professionals. A Culture of Innovation: Join a team that moves quickly, embraces experimentation, and values people who bring fresh ideas and turn them into results.

High Scale is an Equal Opportunity Employer. We celebrate diversity and believe exceptional creative work comes from different perspectives, experiences, and ideas. If you're passionate about TikTok, excited by creative experimentation, and motivated by building content that delivers measurable results, we'd love to hear from you.