Brand & Creative Strategy Leader

Firebirds Wood Fired Grill; Charlotte (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Firebirds Wood Fired Grill is seeking a creative and brand marketing leader to shape how the brand looks, sounds, and shows up across guest touchpoints. You’ll co‑own the annual marketing strategy, dream tentpole campaigns, and steer brand identity, photography, and copy, reporting to the CMO and partnering with digital and paid media leads.

You’ll build a lean, high‑impact team, manage freelancers and agencies, own budgets, and lead both in‑restaurant and external campaigns to drive growth and

Qualifications

• 10+ years in brand, creative, or integrated marketing with 5+ years leading creative teams and agency/freelance partners.
• Experience at a multi-unit consumer brand (restaurant, hospitality, retail, or CPG) and building a creative function from scratch.
• Genuine storytelling ability; art directing shoots and guiding high-production visuals.
• Proven track record with integrated campaigns across digital, social, video, email, mobile, and in‑restaurant.

Responsibilities

• Own brand and creative leadership, including identity, photography direction, voice, and guidelines.
• Lead campaigns and tentpole concepts; shape annual marketing strategy and calendar.
• Partner with digital and paid media to deliver multi-channel creative and iterate from data.
• Own in-restaurant and print collateral, from menu updates to signage and collateral production.
• Build an efficient in-house content engine for photography/video and manage UGC programs.
• Source, manage, and optimize freelance talent and agencies; own creative budgets.
• Stand up the creative function with briefs, approvals, asset management, and production timelines.
• Explore future brand partnerships to expand visibility and relevance.

Skills

Brand leadership

Creative leadership

Campaign ideation

Integrated campaigns

Team leadership

Agency management

Budget management

Content strategy

Photography direction

Storytelling

Education

Bachelor’s degree or equivalent experience

Tools

Adobe Creative Suite

Canva

InDesign

Job description

Firebirds Wood Fired Grill is seeking a creative and brand marketing leader to shape how the brand looks, sounds, and shows up across guest touchpoints. You’ll co‑own the annual marketing strategy, dream tentpole campaigns, and steer brand identity, photography, and copy, reporting to the CMO and partnering with digital and paid media leads.

You’ll build a lean, high‑impact team, manage freelancers and agencies, own budgets, and lead both in‑restaurant and external campaigns to drive growth and