Brand & Creative Strategy Director (Art Museum)

The University of Texas at Austin; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

The Blanton Museum of Art at the University of Texas at Austin is seeking an Assistant Director of Brand and Creative Strategy to lead the development and execution of the museum's creative brand strategy across digital and print platforms. You will oversee brand voice, design, photography, and video production to drive audience engagement, attendance, and membership growth.

You will manage a team, collaborate with marketing, curatorial, education, and development, and guide major campaigns

Qualifications

• Bachelor's degree in marketing, communications, design, or a related field.
• 7–10 years of professional experience in creative direction, digital marketing, or brand strategy.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of campaigns across web, social media, video, and print; work samples required.
• Experience supervising creative teams and external vendors.
• Proficiency with Adobe Creative Suite, web CMS, and social media platforms.
• Strong project management skills with the ability to manage multiple priorities.

Responsibilities

• Lead the development of cohesive advertising and branding strategies that elevate the Blanton's visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton's brand identity across digital and print platforms, ensuring cohesive messaging that reflects the museum's mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance.
• Work with the digital marketing team on website design, strategy, and content updates for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity and growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align strategies with institutional priorities and represent the museum at events.
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties as assigned.

Skills

Creative direction

Digital marketing

Brand strategy

Graphic design

Team supervision

Project management

Storytelling

Communication skills

Portfolio review

Education

Bachelor's degree in marketing, communications, design, or related field

Master's degree in marketing, communications, design, arts administration, or related field

Tools

Adobe Creative Suite

Web CMS

Social media platforms

Job description

The Blanton Museum of Art at the University of Texas at Austin is seeking an Assistant Director of Brand and Creative Strategy to lead the development and execution of the museum's creative brand strategy across digital and print platforms. You will oversee brand voice, design, photography, and video production to drive audience engagement, attendance, and membership growth.

You will manage a team, collaborate with marketing, curatorial, education, and development, and guide major campaigns