Assistant Director of Brand and Creative Strategy

The University of Texas at Austin; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

The Blanton Museum of Art at the University of Texas at Austin is seeking an Assistant Director of Brand and Creative Strategy to lead the development and execution of the museum's creative brand strategy across digital and print platforms. You will oversee brand voice, design, photography, and video production to drive audience engagement, attendance, and membership growth.

You will manage a team, collaborate with marketing, curatorial, education, and development, and guide major campaigns

Qualifications

• Bachelor's degree in marketing, communications, design, or a related field.
• 7–10 years of professional experience in creative direction, digital marketing, or brand strategy.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of campaigns across web, social media, video, and print; work samples required.
• Experience supervising creative teams and external vendors.
• Proficiency with Adobe Creative Suite, web CMS, and social media platforms.
• Strong project management skills with the ability to manage multiple priorities.

Responsibilities

• Lead the development of cohesive advertising and branding strategies that elevate the Blanton's visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton's brand identity across digital and print platforms, ensuring cohesive messaging that reflects the museum's mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance.
• Work with the digital marketing team on website design, strategy, and content updates for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity and growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align strategies with institutional priorities and represent the museum at events.
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties as assigned.

Skills

Creative direction

Digital marketing

Brand strategy

Graphic design

Team supervision

Project management

Storytelling

Communication skills

Portfolio review

Education

Bachelor's degree in marketing, communications, design, or related field

Master's degree in marketing, communications, design, arts administration, or related field

Tools

Adobe Creative Suite

Web CMS

Social media platforms

Job description

Job Posting Title:

Assistant Director of Brand and Creative Strategy

Hiring Department:

Jack S Blanton Museum of Art

Position Open To:

All Applicants

Weekly Scheduled Hours:

40

FLSA Status:

Exempt from FLSA

Earliest Start Date:

Immediately

Position Duration:

Expected to Continue

Location:

UT MAIN CAMPUS

The Blanton Museum of Art at the University of Texas at Austin is known for its bold vision, from a dynamic reinstallation of the collection galleries in 2017, to the opening of Ellsworth Kelly's monumental work of art, Austin, in 2018, and redesign of its grounds by Snohetta in 2023, and the exhibitions and educational programs that define the museum's role in the community.

There is even more to come for the Blanton and the thousands of school and university students and visitors we serve. With a proven track record as a museum that is deeply relevant, and where education is embedded into everything we do, we have put The University of Texas at Austin, and the city of Austin, on the forefront of the visual arts.

Benefits eligible Blanton Museum of Art staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees. Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store.

The Blanton is home to a vast array of roles matching a wide range of interests and talents. No matter the staff position at the Blanton, all contribute to the preservation of culture and history for the entire community. We invite you to view and apply for this professional opportunity.

Purpose

The Assistant Director of Brand and Creative Strategy will lead the development and execution of the Blanton Museum of Art's creative brand strategy across digital and print platforms. This position will oversee the museum's brand voice, graphic design, photography, and video production across platforms to ensure compelling storytelling that deepens audience engagement, drives attendance and membership growth, and elevates the Blanton's reputation as a leading art museum. The role requires a creative leader with strong design sensibilities, exceptional communication skills, and the ability to translate the museum's mission into innovative, impactful content.

Responsibilities

• Lead the development of strong, cohesive advertising and branding strategies that elevate the Blanton's visibility, strengthen brand recognition, and ensure a consistent and compelling identity across all audience touchpoints.
• Develop, refine, and safeguard the Blanton's brand identity across digital and print platforms, ensuring cohesive visual and verbal messaging that reflects the museum's mission and values.
• Direct creative strategy for major campaigns and communications, including advertising, fundraising appeals, and institutional initiatives, aligning storytelling with audience growth, membership, and donor support goals.
• Oversee the design and production of marketing collateral (digital, print, outdoor, and special projects), maintaining high standards of creativity and audience-centered design.
• Assist with digital content creation and campaigns, including photography, video production, and email marketing, ensuring consistency in voice, design, and performance across platforms.
• Work the digital marketing team on website design, strategy, and content updates, ensuring a dynamic, user-friendly, and mission-driven online presence optimized for accessibility, SEO, and revenue generation.
• Supervise, mentor, and develop a team to foster a high-performing, collaborative culture that emphasizes creativity, accountability, and professional growth.
• Collaborate with colleagues across marketing, curatorial, education, and development to align creative strategies with institutional priorities and represent the museum at on-site and community events
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties as assigned.

Required Qualifications

• Bachelor's degree in marketing, communications, design, or a related field.
• Minimum 7-10 years of professional experience in creative direction, digital marketing, or brand strategy, ideally in the arts, nonprofit, or cultural sector.
• Demonstrated expertise in graphic design, visual storytelling, and brand management.
• Strong portfolio of creative campaigns across web, social media, video, and print. Work samples are required.
• Experience supervising creative teams and external vendors.
• Knowledge of Adobe Creative Suite, web CMS, and social media platforms required.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Master's degree in marketing, communications, design, arts administration, or related field.
• Experience working in museums, cultural institutions, higher education, or nonprofits.
• Familiarity with fundraising and development communications.

Salary Range

$80,000 + depending on qualifications

Working Conditions

• Standard office environment

Work Shift

• Monday - Friday
• Occasional evening and weekend work required

Required Materials

• Resume/CV
• 3 work references with their contact information including email addresses; at least one reference should be from a supervisor
• Letter of interest

Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers.

Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.