Brand & Creative Production Lead

Primer; Florida; On-site; USD 75,000 - 110,000; Full time

Job summary

Primer seeks an experienced, hands-on Creative Production Leader to scale our brand assets across digital and print for multiple campuses and events. You will own templates, workflows, and a production engine, partnering with Growth, Admissions, and campus teams to translate business needs into clear creative briefs.

You will design and review assets personally while directing contractors, ensuring speed, quality, and brand consistency as Primer expands across states and events.

Qualifications

• Demonstrate brand consistency across digital, print, and localized materials.
• Design workflows that support high-volume production across multiple locations.
• Lead a program and execute work hands-on with QA and brand governance.

Responsibilities

• Uphold Primer’s brand guidelines across assets for state, campus, and event needs.
• Build a production program delivering large volumes of assets with fast turnaround.
• Develop reusable templates, asset libraries, and event kits for localized production.
• Translate business needs into clear creative briefs and deliverables with stakeholders.
• Own intake-to-delivery workflows with SLAs, approvals, and quality checks.
• Review outputs for accuracy, polish, and on-brand readiness before publish/print.
• Personally design assets and manage contractors or partners as needed.
• Monitor turnaround times and quality to scale production as Primer grows.

Skills

Brand design

Workflow automation

Project leadership

Stakeholder management

AI-assisted design

Template development

Attention to detail

Tools

Adobe Creative Suite

Figma

AI tools

Job description

Primer seeks an experienced, hands-on Creative Production Leader to scale our brand assets across digital and print for multiple campuses and events. You will own templates, workflows, and a production engine, partnering with Growth, Admissions, and campus teams to translate business needs into clear creative briefs.

You will design and review assets personally while directing contractors, ensuring speed, quality, and brand consistency as Primer expands across states and events.