Brand & Creative Lead

Eko; Emeryville (CA); Hybrid; USD 192,000 - 215,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Stock incentive plans

401k Matching

Generous paid-time off

One Medical membership

Parental Leave

Learning and Development stipend

Job summary

Eko Health in Emeryville, CA is hiring a Brand & Creative Lead to bring Eko’s brand to life across paid media, ecommerce, email, print, product launches, and events. You will lead creative across channels, mentor a team, and shape the integrated marketing calendar.

The role blends high-volume performance creative with polished campaigns, translating brand guidelines into execution and delivering standout activations 3–4 times a year. Hybrid work with in-office days Tuesday to Thursday.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field, or equivalent professional experience.
• 8+ years of relevant experience across brand marketing, creative, integrated marketing, or related disciplines.
• Experience working in a high-growth consumer, DTC, or ecommerce environment.
• Exceptional creative judgment and taste, with the ability to evaluate and improve work across design, copy, messaging, and composition.
• Experience leading creative development across multiple channels, including paid media, ecommerce/web, email, video, photography, and print.
• Experience working directly with designers, copywriters, agencies, photographers, and other creative partners.
• Strong understanding of performance marketing creative, including the importance of volume, iteration, testing, and speed.
• Experience developing integrated campaigns, product launches, or brand activations from concept through execution.
• Strong organizational and project management skills, including experience managing multiple concurrent workstreams and an integrated marketing calendar.
• Strong cross-functional collaborator and communicator.
• Humble, low ego, and receptive to different perspectives.
• A “doer” with an ownership mentality and bias toward action.

Responsibilities

• Lead creative development across Provider- Direct marketing, including paid media, ecommerce, email, print, product launches, promotions, and events.
• Provide creative direction and feedback across design, copy, messaging, photography, video, and composition, helping the team consistently raise the quality of the work.
• Partner closely with Performance Marketing and eCommerce to create high-performing creative that balances speed, testing, iteration, and brand consistency.
• Manage the creative team and external partners, setting clear priorities, providing coaching, and ensuring work is delivered on time and at a high standard.
• Own the integrated Provider marketing calendar across product launches, promotional moments, campaigns, limited-edition products, events, and other key marketing moments.
• Develop and execute 3–4 meaningful brand activations each year that bring Eko’s positioning to life in distinctive ways and generate awareness, conversation, and positive sentiment.
• Help shape major campaigns and product launches, ensuring the creative idea and execution are cohesive across channels.
• Translate Eko’s brand strategy and guidelines into marketing execution, maintaining consistency while adapting appropriately to different audiences and channels.
• Build a strong understanding of Eko’s customers, culture, market, and competitive environment to continually improve the work.
• Ensure compliance with company policies and applicable laws.
• Other duties as assigned.

Education

Bachelor’s degree or equivalent

Job description

About Eko Health

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.

We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.

Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.

We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.

We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.

We are headquartered in Emeryville, California and privately-held with world class investors and partners.

Role Summary

The Brand & Creative Lead is responsible for bringing Eko’s brand to life across Direct-to-
Clinician marketing. You will lead the development of creative across paid media,ecommerce, email, print, product launches, promotions, events, and brand activations,while also managing the people, priorities, and processes required to deliver consistentlyexcellent work.This role requires both strong creative judgment and strong execution. You should knowwhat great work looks like across design, copy, messaging, and composition, and be able tomake the work better through clear, collaborative feedback. You will also own the
integrated marketing calendar and help develop a small number of standout brandactivations each year that create awareness and conversation beyond the level ofinvestment.The right candidate understands the duality of modern DTC marketing: producing a highvolume of effective creative for performance channels while also creating polishedcampaigns, launches, and brand moments that strengthen how Eko is perceived over time.

Essential Functions

• Lead creative development across Provider- Direct marketing , including paidmedia, ecommerce, email, print, product launches, promotions, and events.
• Provide creative direction and feedback across design, copy, messaging,photography, video, and composition, helping the team consistently raise the qualityof the work.
• Partner closely with Performance Marketing and eCommerce to create high-performing creative that balances speed, testing, iteration, and brand consistency.
• Manage the creative team and external partners , setting clear priorities, providingcoaching, and ensuring work is delivered on time and at a high standard.
• Own the integrated Provider marketing calendar across product launches,promotional moments, campaigns, limited-edition products, events, and other keymarketing moments.
• Develop and execute 3–4 meaningful brand activations each year that bring Eko’spositioning to life in distinctive ways and generate awareness, conversation, andpositive sentiment.
• Help shape major campaigns and product launches , ensuring the creative idea andexecution are cohesive across channels.
• Translate Eko’s brand strategy and guidelines into marketing execution,maintaining consistency while adapting appropriately to different audiences andchannels.
• Build a strong understanding of Eko’s customers, culture, market, and competitiveenvironment to continually improve the work.
• Ensure compliance with company policies and applicable laws.
• Other duties as assigned.

Note: Job duties may change at any time with or without notice.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Design, Communications, or a relatedfield, or equivalent professional experience.
• 8+ years of relevant experience across brand marketing, creative, integratedmarketing, or related disciplines.
• Experience working in a high-growth consumer, DTC, or ecommerce environment.
• Exceptional creative judgment and taste, with the ability to evaluate and improvework across design, copy, messaging, and composition.
• Experience leading creative development across multiple channels, including paidmedia, ecommerce/web, email, video, photography, and print.
• Experience working directly with designers, copywriters, agencies, photographers,and other creative partners.
• Strong understanding of performance marketing creative, including the importanceof volume, iteration, testing, and speed.
• Experience developing integrated campaigns, product launches, or brandactivations from concept through execution.
• Strong organizational and project management skills, including experience managingmultiple concurrent workstreams and an integrated marketing calendar.
• Strong cross-functional collaborator and communicator.
• Humble, low ego, and receptive to different perspectives.
• A “doer” with an ownership mentality and bias toward action.
• Ability to perform the essential functions of the role with or without reasonableaccommodation.

Preferred Qualifications

• Experience leading brand or creative marketing at a high-growth DTC orecommerce brand.
• Experience marketing a physical consumer product, particularly consumerelectronics, health and wellness, or another considered-purchase category.
• Experience creating experiential, partnership-driven, PR-worthy, or other non-traditional brand activations.
• Experience managing both internal creative teams and external agencies or freelancers.
• Comfortable using AI-enabled creative tools and workflows.
• Able to operate at both macro and micro levels: from annual campaign planning to detailed creative review.

Why join Eko Health?

Benefits and Perks We Offer:

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend

We believe the ability to listen is the ability to care. Eko was named one of the World’s Top HealthTech Companies of 2025 by TIME and Statista. This honor reflects the mission to transform cardiac and pulmonary care through AI-powered stethoscopes and digital health solutions.

Case Studies & Customer Stories

Eko Blog

Newsroom

Work Experience & Location Requirements

• This role is based out of our office in Emeryville, CA
• This is a Hybrid role (In-Office days are Tuesday, Wednesday and Thursday)
• Prolonged periods of sitting and working at a computer
• Must be able to perform job duties with or without reasonable accommodation

#LI-Hybrid

$192,000 - $215,488 a year

Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team.

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