Brand & Creative Lead
Eko Health, Inc.
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Benefits offered by this job
Job summary
Eko Health, Inc. in Emeryville, CA seeks a Brand & Creative Lead to bring Eko’s brand to life across DTC marketing. You will lead creative across paid media, ecommerce, email, print, product launches, promotions, events, and brand activations, while guiding the team and processes to deliver excellence.
You will shape campaigns and launches, ensure consistency with brand guidelines, and develop standout activations that drive awareness and positive sentiment in a high-growth environment.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Design, or related field, or equivalent professional experience.
- 8+ years of relevant experience across brand marketing, creative, integrated marketing, or related disciplines.
- Experience in a high-growth consumer, DTC, or ecommerce environment.
- Exceptional creative judgment and taste with ability to evaluate and improve work.
- Experience leading creative development across multiple channels including paid media, ecommerce/web, email, video, photography, and print.
- Strong cross-functional collaborator and communicator.
- Humble, low ego with ownership mentality and bias toward action.
Responsibilities
- Lead creative development across Provider marketing including paid media, ecommerce, email, print, product launches, promotions, and events.
- Provide creative direction and feedback across design, copy, messaging, photography, video, and composition.
- Partner with Performance Marketing and ecommerce to balance speed, testing, iteration, and brand consistency.
- Manage the creative team and external partners, set priorities, coach, and ensure timely delivery.
- Own the integrated marketing calendar across product launches, campaigns, events, and activations.
- Develop and execute 3–4 meaningful brand activations annually to raise awareness and sentiment.
Skills
Education
Tools
Job description
About Eko Health Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures. Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems. We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about. We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care. We are headquartered in Emeryville, California and privately-held with world class investors and partners. Role Summary The Brand & Creative Lead is responsible for bringing Eko’s brand to life across Direct-to-Clinician marketing. You will lead the development of creative across paid media, ecommerce, email, print, product launches, promotions, events, and brand activations, while also managing the people, priorities, and processes required to deliver consistently excellent work. This role requires both strong creative judgment and strong execution. You should know what great work looks like across design, copy, messaging, and composition, and be able to make the work better through clear, collaborative feedback. You will also own the integrated marketing calendar and help develop a small number of standout brand activations each year that create awareness and conversation beyond the level of investment. The right candidate understands the duality of modern DTC marketing: producing a high volume of effective creative for performance channels while also creating polished campaigns, launches, and brand moments that strengthen how Eko is perceived over time. Essential Functions
- Lead creative development across Provider-Direct marketing, including paid media, ecommerce, email, print, product launches, promotions, and events.
- Provide creative direction and feedback across design, copy, messaging, photography, video, and composition, helping the team consistently raise the quality of the work.
- Partner closely with Performance Marketing and eCommerce to create high-performing creative that balances speed, testing, iteration, and brand consistency.
- Manage the creative team and external partners, setting clear priorities, providing coaching, and ensuring work is delivered on time and at a high standard.
- Own the integrated Provider marketing calendar across product launches, promotional moments, campaigns, limited-edition products, events, and other key marketing moments.
- Develop and execute 3–4 meaningful brand activations each year that bring Eko’s positioning to life in distinctive ways and generate awareness, conversation, and positive sentiment.
- Help shape major campaigns and product launches, ensuring the creative idea and execution are cohesive across channels.
- Translate Eko’s brand strategy and guidelines into marketing execution, maintaining consistency while adapting appropriately to different audiences and channels.
- Build a strong understanding of Eko’s customers, culture, market, and competitive environment to continually improve the work.
- Ensure compliance with company policies and applicable laws.
- Other duties as assigned.
- Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field, or equivalent professional experience.
- 8+ years of relevant experience across brand marketing, creative, integrated marketing, or related disciplines.
- Experience working in a high-growth consumer, DTC, or ecommerce environment.
- Exceptional creative judgment and taste, with the ability to evaluate and improve work across design, copy, messaging, and composition.
- Experience leading creative development across multiple channels, including paid media, ecommerce/web, email, video, photography, and print.
- Experience working directly with designers, copywriters, agencies, photographers, and other creative partners.
- Strong understanding of performance marketing creative, including the importance of volume, iteration, testing, and speed.
- Experience developing integrated campaigns, product launches, or brand activations from concept through execution.
- Strong organizational and project management skills, including experience managing multiple concurrent workstreams and an integrated marketing calendar.
- Strong cross-functional collaborator and communicator.
- Humble, low ego, and receptive to different perspectives.
- A “doer” with an ownership mentality and bias toward action.
- Ability to perform the essential functions of the role with or without reasonable accommodation.
- Experience leading brand or creative marketing at a high-growth DTC or ecommerce brand.
- Experience marketing a physical consumer product, particularly consumer electronics, health and wellness, or another considered-purchase category.
- Experience creating experiential, partnership-driven, PR-worthy, or other non-traditional brand activations.
- Experience managing both internal creative teams and external agencies or freelancers.
- Comfortable using AI-enabled creative tools and workflows.
- Able to operate at both macro and micro levels: from annual campaign planning to detailed creative review.
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Learning and Development stipend
- This role is based out of our office in Emeryville, CA
- This is a Hybrid role (In-Office days are Tuesday, Wednesday and Thursday)
- Prolonged periods of sitting and working at a computer
- Must be able to perform job duties with or without reasonable accommodation
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