Brand Creative Director, Visual Expression

Kaiser Permanente; Oakland (CA); Remote; USD 120,000 - 150,000; Full time

Job summary

Kaiser Permanente seeks a Brand Creative Director to shape and govern its visual identity, collaborating with teams to ensure brand consistency and overseeing marketing strategies. This remote role requires extensive brand management experience and a strong educational background in marketing or related fields.

Qualifications

• At least 8 years of brand management experience.
• 3 years of supervisory experience.
• 2 years managing operational or project budgets.

Responsibilities

• Oversee operations of multiple units and manage market data collection.
• Develop and implement strategic go-to-market plans.
• Lead integrated marketing communications programs.

Skills

Brand Management

Marketing Strategy

Team Leadership

Data Analysis

Education

Bachelor's degree in Marketing

Job description

Brand Creative Director, Visual Expression

Please note: This is a remote role open to all candidates that reside in a Kaiser Permanente location (CA, OR, WA, CO, GA, MD, VA, DC, and HI).

Job Summary:

As a key member of the Kaiser Permanente Brand Strategy team, this director-level position will play a crucial role in defining, shaping, and governing the visual identity of Kaiser Permanente’s brand. This position will oversee the evolution of the brand’s visual identity and assets, from logos and color schemes to tone and voice. The role involves collaborating with cross-functional teams to establish guidelines, build brand systems, and tools to maintain consistency across the enterprise. Additionally, the position will engage the broader organization through brand training, immersion, and support.

Key Responsibilities:

1. Demonstrate continuous learning by staying current with industry trends, managing talent, motivating teams, and ensuring performance aligns with business objectives.
2. Oversee operations of multiple units by analyzing resources, costs, and forecasts; translating business strategy into actionable requirements; and ensuring products/services meet customer and organizational expectations.
3. Manage market data collection and synthesis to develop evidence-based marketing plans, partnering with research and analytics teams to track performance and optimize ROI.
4. Develop and implement strategic go-to-market plans for all products and business lines, managing channel strategies and partnerships.
5. Ensure marketing strategies support membership growth, retention, and product promotion, maintaining brand consistency and leveraging market research for new opportunities.
6. Oversee complex marketing projects, managing teams, budgets, vendors, and ensuring alignment with strategic goals.
7. Lead integrated marketing communications programs, ensuring cohesive messaging and evaluating campaign effectiveness.
8. Provide oversight to the creative team, reviewing and approving creative briefs, and ensuring work aligns with brand standards.

Minimum Qualifications:

• At least 8 years of brand management experience, including 4 years in brand strategy.
• 3 years of supervisory experience.
• 2 years managing operational or project budgets.
• Bachelor's degree in Marketing, Communications, Journalism, Humanities, Business, Social Science, or related field, with a minimum of 10 years in marketing or related fields. Equivalent work experience may substitute for the degree.

Additional Requirements:

About the company

Providing high-quality, affordable health care services and improving the health of our members and the communities we serve.