Brand Creative Director - Fintech & Crypto (Remote)

The Bitcoin Street Journal; United States; On-site; USD 270,000 - 320,000; Full time

Benefits offered by this job

Remote work stipend

Equity

Flexible hours

Unlimited vacation

Wellness benefit

Daily lunch benefit

Job summary

Phantom is seeking a Senior Brand Design Leader to define and evolve our brand strategy across crypto and consumer finance. You will mentor a high-performing team of brand designers, guiding campaigns, launches, and the creation of holistic brand guidelines that ensure visual and verbal alignment across product, marketing, and communications.

You will partner with marketing, product, and leadership to translate insights into powerful, mainstream-friendly creative.

Qualifications

• 5+ years leading brand design teams, with portfolio showing brand-building and campaigns.
• Experience scaling high-performing creative teams and guiding multi-disciplinary designers.
• Strong vision for brand systems across digital, social, and offline channels.
• Excellent storytelling and presentation skills for executive stakeholders.

Responsibilities

• Define and evolve brand design strategy to differentiate in crypto and consumer finance.
• Lead and grow a team of brand designers, fostering creativity and development.
• Oversee creative development of campaigns, product launches, and brand activations.
• Build brand guidelines ensuring alignment across product, marketing, and communications.
• Collaborate with marketing, product, and leadership to align with business goals.
• Bring fresh ideas and cultural relevance to make crypto approachable to a mainstream audience.
• Use feedback and performance data to refine strategies and scale impact.

Skills

Brand design leadership

Portfolio & branding

Cross-channel design

Team mentoring

Executive communication

Job description

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Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.

By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world.

Responsibilities

As the Head of Brand Creative, you will be the steward of Phantom’s visual identity and storytelling. You’ll set the creative design vision and standards that bring our mission to life across go-to-market campaigns, social, partnerships and more. Leading a team of talented brand and motion designers, you’ll inspire and mentor them to execute at the highest level while maintaining consistency, clarity, and originality.

This role is ideal for a creative design leader who thrives at the intersection of brand, culture, and consumer products.

Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space.

Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development.

Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels.

Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications.

Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights.

Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience.

Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.

Qualifications

10+ years of experience in brand design leadership. Bonus points if in consumer finance, fintech, crypto or consumer tech.

A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design.

Proven experience managing and scaling high-performing creative teams.

Expertise across design disciplines such as visual, brand and motion.

Strong grasp of cultural trends, with the ability to translate them into brand-relevant creative.

Excellent communication and presentation skills, you can