Head of Brand Creative — Phantom

The Bitcoin Street Journal; United States; Hybrid; USD 270,000 - 320,000; Full time

Benefits offered by this job

Remote work stipend

Equity

Flexible hours

Unlimited vacation

Wellness benefit

Daily lunch benefit

Job summary

Phantom is seeking a Senior Brand Design Leader to define and evolve our brand strategy across crypto and consumer finance. You will mentor a high-performing team of brand designers, guiding campaigns, launches, and the creation of holistic brand guidelines that ensure visual and verbal alignment across product, marketing, and communications.

You will partner with marketing, product, and leadership to translate insights into powerful, mainstream-friendly creative.

Qualifications

• 5+ years leading brand design teams, with portfolio showing brand-building and campaigns.
• Experience scaling high-performing creative teams and guiding multi-disciplinary designers.
• Strong vision for brand systems across digital, social, and offline channels.
• Excellent storytelling and presentation skills for executive stakeholders.

Responsibilities

• Define and evolve brand design strategy to differentiate in crypto and consumer finance.
• Lead and grow a team of brand designers, fostering creativity and development.
• Oversee creative development of campaigns, product launches, and brand activations.
• Build brand guidelines ensuring alignment across product, marketing, and communications.
• Collaborate with marketing, product, and leadership to align with business goals.
• Bring fresh ideas and cultural relevance to make crypto approachable to a mainstream audience.
• Use feedback and performance data to refine strategies and scale impact.

Skills

Brand design leadership

Portfolio & branding

Cross-channel design

Team mentoring

Executive communication

Job description

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance.

By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories.

Responsibilities

• Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space.
• Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development.
• Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels.
• Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications.
• Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights.
• Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience.
• Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.

Qualifications

• 10+ years of experience in brand design leadership (bonus points if in consumer finance, fintech, crypto, or consumer tech).
• A visionary creative thinker with a strong portfolio demonstrating brand-building, campaign execution, and cross-channel design.
• Proven experience managing and scaling high-performing creative teams.
• Expertise across design disciplines such as visual, brand, and motion.
• Strong grasp of cultural trends, with the ability to translate them into brand-relevant creative.
• Excellent communication and presentation skills; ability to inspire both your team and executive stakeholders.
• Comfortable working in a fast-paced, high-growth environment with shifting priorities.

Why Work with Us

We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to access the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 20M+ active users in just over five years.

Competitive salary and equity

Eligibility to participate in performance bonus program

Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need

Flexible hours and a long-standing, supportive remote environment

Unlimited vacation: take time when you need it

Wellness benefit

Daily lunch benefit

First impressions matter: Wallets are responsible for a user’s first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.

Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.

We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the future. We are focused on creating a unified, multi-chain crypto experience for users.

The target base salary for this role will range between $270,000 to $320,000 with the addition of equity and benefits. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer.

We strongly encourage candidates of all backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career.

By submitting your resume and application materials, you acknowledge and agree that Phantom may use automated tools, including AI systems, and may engage trusted third-party service providers to process your application and ensure an efficient hiring process. Phantom does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.

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