Brand Copywriter

Bitbo; Menlo Park (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blockstream is seeking a detail-oriented Brand Copywriter to translate brand strategy into clear, compelling language across customer touchpoints. You will shape the brand voice and collaborate with marketing, design, product, and business teams to produce impactful content.

The role focuses on product marketing copy, campaigns, social media, email, and brand materials, ensuring consistency and resonance with audiences in a tech-driven context.

Qualifications

• Proven experience as a brand copywriter, content writer, or similar role.
• Strong portfolio demonstrating brand strategy, storytelling, and voice development.
• Strong understanding of brand strategy and positioning.
• Excellent written and verbal communication skills.
• Attention to detail and high standards for quality and consistency.
• Experience with SEO principles and content marketing strategies.
• Experience with content management systems (CMS) and writing tools.
• Experience working in a tech-driven industry or with SaaS products.
• Familiarity with AI-assisted tools for content creation, editing, or research.

Responsibilities

• Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across all channels.
• Develop copy for product marketing, campaigns, social media, email, brand materials, and more.
• Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy.
• Create messaging frameworks, taglines, value propositions, and narratives.
• Ensure copy aligns with brand guidelines and business objectives.
• Review and refine copy from other contributors to maintain quality and consistency.
• Adapt messaging for different audiences, markets, and use cases.

Skills

Brand copywriting

Content writing

Brand strategy

Editing & proofreading

SEO knowledge

CMS experience

Team collaboration

Multilingual writing

Tools

CMS

AI writing tools

Job description

Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.

We are seeking a detail-oriented and creative Brand Copywriter to translate brand strategy into clear, compelling, and consistent language across all customer touchpoints. The ideal candidate brings a strong background in brand copy and marketing, with the ability to shape how the brand sounds, feels, and connects with audiences.

You will ensure clarity, coherence, and emotional resonance in our messaging, and collaborate closely with marketing, design, product, and business teams to create impactful content that strengthens our brand and educates our customers.

Responsibilities

• Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across all channels
• Develop copy for product marketing, campaigns, social media, email, brand materials, and more
• Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy
• Create messaging frameworks, taglines, value propositions, and narratives
• Ensure copy aligns with brand guidelines and business objectives
• Review and refine copy from other contributors to maintain quality and consistency
• Adapt messaging for different audiences, markets, and use cases

Requirements

• Proven experience as a brand copywriter, content writer, or similar role
• Strong portfolio demonstrating brand strategy, storytelling, and voice development
• Strong understanding of brand strategy and positioning
• Excellent written and verbal communication skills
• Attention to detail and high standards for quality and consistency
• Experience with SEO principles and content marketing strategies
• Experience with content management systems (CMS) and writing tools
• Experience working in a tech-driven industry or with SaaS products
• Familiarity with AI-assisted tools for content creation, editing, or research

Nice to Haves

• Experience in Web3, Bitcoin, or complex technical products
• Experience writing for multilingual audiences

Location

• Menlo Park hybrid role
• Full-time position

Hiring Notice

All official Blockstream communication will come from an @blockstream.com email address. Blockstream will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact [e-mail].