Brand Copywriter — Bitbo

The Bitcoin Street Journal; Menlo Park, Northern (CA, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Blockstream in Menlo Park is seeking a detail-oriented Brand Copywriter to translate brand strategy into clear, compelling language across product marketing, campaigns, social media, email, and brand materials.

You will collaborate with marketing, design, product, and business teams to shape how the brand sounds and connects with audiences, ensuring consistency, quality, and SEO-friendly content.

Qualifications

• Proven experience as a brand copywriter, content writer, or similar role.
• Strong portfolio demonstrating brand strategy, storytelling, and voice development.
• Experience with SEO principles and content marketing strategies.
• Experience with CMS and writing tools.
• Experience in a tech-driven industry or with SaaS products.
• Familiarity with AI-assisted tools for content creation, editing, or research.

Responsibilities

• Develop a clear brand voice, tone, and messaging across all channels.
• Create copy for product marketing, campaigns, social media, emails, and brand materials.
• Collaborate with brand, design, marketing, product, and business teams to translate strategy into copy.
• Create messaging frameworks, taglines, value propositions, and narratives.
• Ensure copy aligns with brand guidelines and business objectives.
• Review and refine copy from contributors to maintain quality.
• Adapt messaging for different audiences, markets, and use cases.

Skills

Brand copywriter

Portfolio

SEO knowledge

CMS experience

Tech/SaaS

AI tools

Tools

CMS platforms

SEO tools

AI writing tools

Job description

Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.

We are seeking a detail-oriented and creative Brand Copywriter to translate brand strategy into clear, compelling, and consistent language across all customer touchpoints. The ideal candidate brings a strong background in brand copy and marketing, with the ability to shape how the brand sounds, feels, and connects with audiences.

You will ensure clarity, coherence, and emotional resonance in our messaging, and collaborate closely with marketing, design, product, and business teams to create impactful content that strengthens our brand and educates our customers.

Responsibilities

• Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across all channels
• Develop copy for product marketing, campaigns, social media, email, brand materials, and more
• Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy
• Create messaging frameworks, taglines, value propositions, and narratives
• Ensure copy aligns with brand guidelines and business objectives
• Review and refine copy from other contributors to maintain quality and consistency
• Adapt messaging for different audiences, markets, and use cases

Requirements

• Proven experience as a brand copywriter, content writer, or similar role
• Strong portfolio demonstrating brand strategy, storytelling, and voice development
• Strong understanding of brand strategy and positioning
• Excellent written and verbal communication skills
• Attention to detail and high standards for quality and consistency
• Experience with SEO principles and content marketing strategies
• Experience with content management systems (CMS) and writing tools
• Experience working in a tech-driven industry or with SaaS products
• Familiarity with AI-assisted tools for content creation, editing, or research

Nice to Haves

• Experience in Web3, Bitcoin, or complex technical products
• Experience writing for multilingual audiences

Location

• Menlo Park hybrid role
• Full-time position

Hiring Notice

All official Blockstream communication will come from an @blockstream.com email address. Blockstream will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact [e-mail].

Salary
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