Product Marketing Manager

Dormont Manufacturing Co; Foster City (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

401(k) Program

Health, Dental, Vision, and Life Insurance

Flexible Time Off

Monthly Wellness Stipend

Job summary

Replit is searching for a skilled Product Marketing Manager to enhance the growth of Replit Agent. This role is pivotal in ensuring that new features resonate with users by crafting compelling narratives. The ideal candidate should have over 8 years of experience in product marketing, particularly in the app development sector.

They will be responsible for managing product launches, shaping messaging, and conducting market insights. The position offers a competitive salary between $160K and $220K with equity and performance-based bonuses.

Qualifications

• 8+ years of work experience, including 6+ years in product marketing.
• Experience in app development space is ideal.
• Ability to translate technical concepts into simple stories.
• Excellent project management skills.

Responsibilities

• Develop and operationalize Replit's launch motion.
• Craft narratives that resonate with developers.
• Create sales enablement materials.
• Lead competitive and market insights.
• Define metrics and gather insights from the field.

Skills

Product marketing experience

Written communication

Project management

Sales enablement

Competitive positioning

Job description

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.

About the Role:

We’re looking for a Product Marketing Manager (PMM) to help accelerate the growth of Replit Agent — a core part of our mission to allow anyone to build software, without any coding experience.

This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives.

Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part storyteller, and part operator.

What You’ll Do:

• Lead Product Marketing for our Launches
  Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.

• Shape Messaging & Positioning
  Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.

• Create Sales & Growth Enablement
  Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.

• Lead Competitive and Market Insights
  Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.

• Analyze & Learn
  Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

You’ll be a Good Fit if you:

• Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)

• Love building from scratch — frameworks, processes, teams, and strategy

• Excellent written communication and storytelling skills, with the ability to simplify complexity

• Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross‑functional sync

• Have a founder mindset : you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook

• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories

• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure

• Experience with sales enablement and competitive positioning for technical audiences

• A collaborative, low‑ego approach and willingness to dig into the details

Bonus Points:

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams

• Experience with Partner/Ecosystem Marketing - to start with, we are looking for a generalist who can also help out with Partner Marketing

• Experience at a startup or high‑growth environment where speed and adaptability matter

• Understanding of AI and machine learning technologies

• A track record of successful launches for developer‑facing products

Example Projects:

• Establishing a repeatable launch rhythm for major features and smaller updates

• Building a competitive intelligence framework for the AI coding assistant space

• Developing persona‑driven messaging for builders across different segments and company sizes

• Launching and executing co‑marketing initiatives with Replit’s partner ecosystem

• Coordinating cross‑functional launches with engineering, product and marketing

• Defining metrics and feedback loops between product, marketing, and the our builder community

This is a full-time role that can be held from our Foster City, CA office. The role has an in‑office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

Competitive Salary & Equity

401(k) Program

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environement

In Office Set‑Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent

• Replit: Make an app for that

• Replit Blog

• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non‑traditional backgrounds.

Compensation

$160K – $220K • Offers Equity • Offers Bonus • Performance Based Bonus