Brand Content Writer — Creative Services (Hybrid)

Nationwide; Ohio; Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/dental/vision benefits

401(k) with company match

Paid time off and holidays

Job summary

Nationwide in Columbus, OH, is seeking a talented writer to create clear, brand-aligned content that supports marketing and business goals. The role requires translating complex financial topics for diverse audiences, channels, and tactics, and leading projects from discovery through final delivery.

The ideal candidate brings strong writing, editorial judgment, and collaboration skills, with experience across creative disciplines and a comfort with AI tools.

Qualifications

• Strong writing skills with the ability to create clear, brand-aligned content that supports business goals.
• Ability to quickly learn and understand specialized subject matter.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Skill in simplifying complex financial concepts and presenting them in a clear, easy‑to‑understand manner with a strong message hierarchy.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
• Dependable follow‑through, sound editorial judgment, and a collaborative approach to working with cross‑functional partners.

Responsibilities

• Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics.
• Delivers best‑in‑class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.
• Heavily involved in conceptual development and translating ideas into creative work, which includes print, digital, information design, social media, motion design, photography and video.
• Works on the development and implementation of creative initiatives, incorporating critical thinking, agile problem solving and idea generation.
• Advocates for a user‑focused approach to the work and interacts with business partners during creative proposal presentations.
• Contributes to a creative culture where open exchange of ideas is valued and stays current on tools, brand vision and pop culture.

Skills

Strong writing skills

Subject matter learning

Audience adaptation

Complex financial concepts

AI comfort

Project management

Collaboration with marketing

Education

Undergraduate degree in art/visual design/communications/journalism/advertising

Tools

AI content tools

Job description

Nationwide in Columbus, OH, is seeking a talented writer to create clear, brand-aligned content that supports marketing and business goals. The role requires translating complex financial topics for diverse audiences, channels, and tactics, and leading projects from discovery through final delivery.

The ideal candidate brings strong writing, editorial judgment, and collaboration skills, with experience across creative disciplines and a comfort with AI tools.