Brand Content Specialist (Social Media)

JD Finish Line; Indianapolis (IN); On-site; USD 45,000 - 65,000; Full time

Job summary

A leading retail brand in Indianapolis is seeking a Brand Content Specialist to drive social media growth through engaging and trend-driven content. The ideal candidate will have experience in social media marketing and a strong understanding of internet culture. Responsibilities include content creation, performance analytics, and community engagement. This full-time role offers opportunities for creative expression and brand presence enhancement.

Qualifications

• 2-4 years of experience in social media marketing or content creation.
• Hands-on experience managing social channels like Instagram and TikTok.
• Proven success in audience growth and engagement.

Responsibilities

• Maintain editorial calendars and ensure timely content delivery.
• Create engaging content that drives audience growth.
• Analyze social performance metrics to optimize content strategy.

Skills

Social media marketing

Content creation

Community management

Performance analytics

Creative writing

Understanding of internet culture

Education

Bachelor's degree preferred

Tools

Brandwatch

Google Suite

Social content creation tools

Job description

Overview

The Brand Content Specialist produces evergreen, trend-driven social content while driving measurable growth across the brand’s social channels. Bringing a strong understanding of internet culture and social media trends, this role produces shareable, scroll-stopping content that increases key metrics like followers, shares, saves, and comments. The Brand Content Specialist uses performance insights to optimize strategies, identify growth opportunities, and ensure all content supports broader brand and marketing goals. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

Responsibilities

• Maintain editorial calendars and content pipelines, ensuring all assets are delivered on time and to a high standard.
• Manage daily posting, reviewing all content for accuracy, brand alignment, and visual quality.
• Coordinate with internal teams to keep content production on schedule.
• Create engaging content that drives audience growth, boosts engagement, and strengthens the brand’s presence across social channels.
• Monitor internet trends, memes, and viral formats, translating them into content ideas that resonate with digital audiences.
• Engage with the online community through comments, messages, and timely cultural moments.
• Analyze social performance metrics and adjust content strategy to optimize results.
• Test new content formats, features, or posting strategies to increase reach and engagement.
• Foster conversations and connections within the community to strengthen brand loyalty.
• Additional duties and projects as required.

Education and/or Experience

• Bachelor’s degree from a 4-year college or university preferred but not required, with 2–4 years of experience in social media marketing, digital content creation, or community management; or an equivalent combination of education and experience.
• Hands-on experience managing social channels including Instagram, TikTok, YouTube and X with proven success in audience growth and engagement.
• Strong understanding of internet culture, online communities, and emerging social media trends.

Required Computer and/or Technical Skills

• Proficiency with social content creation, publishing tools, and analytics.
• Familiarity with social listening and performance tools; Brandwatch and Google Suite experience preferred.
• Strong creative instincts with the ability to quickly adapt to new formats and digital trends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Stand for up to 2 hours at a time regularly
• Walk or move from one location to another regularly
• Periodically may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
• Punctuality and regular attendance consistent with the company’s policies are required for the position.
• Average work week is 40-50 hours, which can vary depending on business need.
• The work environment for this position is a moderately noisy office setting.

Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Advertising, Public Relations, and Marketing
• Industries: Retail Apparel and Fashion and Retail