Brand Content & Social Media Manager

Capriotti's Support Center; Las Vegas (NV); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Employee discounts

Free food & snacks

Job summary

Capriotti's Sandwich Shop seeks a Brand Content & Social Media Manager to own voice and presence across social and digital channels. You will lead content strategy, production, and community management for a growing multi-state brand, balancing national consistency with local franchise energy.

You will develop strategy and manage a calendar, plus track ROI and influencer campaigns, in a fast-paced, multi-location environment. A relevant degree and 3–5+ years experience are preferred.

Qualifications

• 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality.
• Demonstrated ability to grow engagement and brand awareness across platforms.
• Strong copywriting and visual storytelling skills; comfortable with data-driven decisions.

Responsibilities

• Develop and execute social media strategy across Instagram, TikTok, Facebook, X and YouTube.
• Own content calendar; direct photo, video and graphic content production.
• Maintain brand voice and guidelines across corporate and franchise accounts.
• Manage community interactions, ads budgets, and influencer partnerships.
• Collaborate with marketing teams and franchise operators on campaigns.

Skills

Social media management

Copywriting

Storytelling

Analytics

Brand voice

Project management

Education

Bachelor's in Marketing/Communications

Tools

Adobe Creative Suite

Canva

CapCut

Sprout Social

Hootsuite

Meta Business Suite

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources
• 401(k)
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks

About Capriotti's

Capriotti's Sandwich Shop is a fast-growing, family-founded sandwich brand known for slow-roasted, made-from-scratch meats and cult-favorite subs like The Bobbie. With corporate and franchise locations across Nevada, Colorado, Arizona, Pennsylvania, and beyond, we're building one of the most recognizable names in the QSR (quick-service restaurant) space — and we're looking for the right person to help tell that story.

About the Role

Capriotti's is hiring a Brand Content & Social Media Manager to own our voice and presence across every social and digital channel. You'll lead content strategy, production, and community management for a growing multi-state restaurant brand — balancing national brand consistency with the energy of individual store locations and franchise partners.

What You'll Do

• Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube
• Build and manage the content calendar; direct photo, video, and graphic content production
• Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts
• Own day-to-day community management — comments, DMs, and brand sentiment monitoring
• Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns
• Track social and content performance (engagement, growth, reach) and report on ROI
• Manage influencer partnerships, giveaways, contests, and promotional campaigns
• Support brand storytelling and PR efforts, including coordination with local media
• Oversee paid social campaigns and manage the associated ad budget
• Keep website and blog content current and on-brand

What You'll Bring

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality
• A track record of growing engaged social audiences and measurable brand awareness
• Strong copywriting and visual storytelling skills
• Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar)
• Comfort working with performance data to guide content decisions
• Excellent project management skills and comfort in a fast-paced, multi-location environment
• Passion for food, restaurants, or hospitality culture is a plus

Benefits

The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.

• Medical
• Dental
• Vision
• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible spending account
• Life insurance
• Paid time off
• Referral program