Brand Content & Social Media Manager

Capriotti's Sandwich Shop; Las Vegas (NV); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

401(k)

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Job summary

Capriotti's Sandwich Shop is seeking a Brand Content & Social Media Manager to own our voice and presence across social and digital channels. You will lead content strategy, production, and community management for a growing multi-state brand, balancing national consistency with store-level energy.

You will develop campaigns, manage calendars, and collaborate with marketing and franchise partners to drive engagement and ROI, while keeping our websites and blogs current and on-brand.

Qualifications

• 3–5+ years managing social media/content for a brand.
• Bachelor's degree in Marketing, Communications, or related field.
• Strong copywriting and visual storytelling skills.
• Proficiency with design tools (Adobe Creative Suite, Canva, CapCut).
• Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite).
• Comfort using performance data to guide content decisions.

Responsibilities

• Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube.
• Build and manage the content calendar; direct photo, video, and graphic content production.
• Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts.
• Own day-to-day community management — comments, DMs, and brand sentiment monitoring.
• Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns.
• Track social and content performance (engagement, growth, reach) and report on ROI.
• Manage influencer partnerships, giveaways, contests, and promotional campaigns.
• Support brand storytelling and PR efforts, including coordination with local media.
• Oversee paid social campaigns and manage the associated ad budget.
• Keep website and blog content current and on-brand.

Skills

Social media management

Copywriting

Visual storytelling

Project management

Use of performance data

Education

Bachelor's degree in Marketing or Communications

Tools

Adobe Creative Suite

Canva

CapCut

Sprout Social

Hootsuite

Meta Business Suite

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources
• 401(k)
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks

About Capriotti's

Capriotti's Sandwich Shop is a fast-growing, family-founded sandwich brand known for slow-roasted, made-from-scratch meats and cult-favorite subs like The Bobbie. With corporate and franchise locations across Nevada, Colorado, Arizona, Pennsylvania, and beyond, we're building one of the most recognizable names in the QSR (quick-service restaurant) space — and we're looking for the right person to help tell that story.

About the Role

Capriotti's is hiring a Brand Content & Social Media Manager to own our voice and presence across every social and digital channel. You'll lead content strategy, production, and community management for a growing multi-state restaurant brand — balancing national brand consistency with the energy of individual store locations and franchise partners.

What You'll Do

• Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube
• Build and manage the content calendar; direct photo, video, and graphic content production
• Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts
• Own day-to-day community management — comments, DMs, and brand sentiment monitoring
• Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns
• Track social and content performance (engagement, growth, reach) and report on ROI
• Manage influencer partnerships, giveaways, contests, and promotional campaigns
• Support brand storytelling and PR efforts, including coordination with local media
• Oversee paid social campaigns and manage the associated ad budget
• Keep website and blog content current and on-brand

What You'll Bring

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality
• A track record of growing engaged social audiences and measurable brand awareness
• Strong copywriting and visual storytelling skills
• Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar)
• Comfort working with performance data to guide content decisions
• Excellent project management skills and comfort in a fast-paced, multi-location environment
• Passion for food, restaurants, or hospitality culture is a plus

Benefits

The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.

• Medical
• Dental
• Vision
• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible spending account
• Life insurance
• Paid time off
• Referral program