Brand Content Producer

Tonal; New York, Northern (NY, KY); Hybrid; USD 105,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Life insurance

Disability benefits

Flexible paid time off

Parental leave

Tonal discounts

Commuter benefits

Job summary

Tonal is seeking a talented Brand Content Producer to create compelling visual content across our marketing ecosystem. The ideal candidate is an exceptional photographer, videographer and visual editor who brings a strong creative point of view and can translate brand strategy into visuals that stop people mid-scroll — and hold up just as well in a campaign, email, or retail environment.

This role sits at the intersection of production craft and brand storytelling, creating original content that

Qualifications

• 5+ years of professional photography and videography experience, ideally for consumer brands.
• Portfolio demonstrates range — lifestyle, social, product, and motion — with a clear visual point of view.
• Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut).
• Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed.
• Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently.

Responsibilities

• Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
• Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
• Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity
• Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery
• Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set
• Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
• Stay current with visual trends across fitness, wellness, and lifestyle

Skills

Photography

Videography

Visual editing

Tools

Adobe Creative Suite

Premiere

Lightroom

Photoshop

Canva

Capcut

Job description

Looking to build a strong career while helping people lead healthier, happier lives? You’ve come to the right place.

We’re a tight-knit group of builders, thinkers, coaches, creators, and fitness champions on a mission to help everyone find their inner strength.
And we’re just getting started. Will you join us?

Why work at Tonal?

Competitive Compensation

We look at the whole picture to give you a market competitive salary, top-tier benefits, and lifestyle perks.

Strong Bonds

At Tonal we encourage a fun and inclusive atmosphere. We make the time tocelebrate our wins and get together as a team as often as possible.

Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, mental health benefits, retirement savings account and more.

Work Out Anytime

Fitness is our thing. Use Tonal in the office or at home with our Tonal Loaner Program whenever it fits your schedule. Tonal group and partner workouts are always encouraged.

Life in Balance

Your well-being is important to us. Take time off when you need it with flexible time off days.

Your 1st Day

From day one you’ll get set up for success with the equipment you need and comprehensive onboarding.

Fuel Your Week

Enjoy bi-weekly catered team lunches at our San Francisco headquarters and New York Studio, plus kitchens full of healthy (and some not-so-healthy) drinks and snacks.

Tonal Discounts

When you’re part of Team Tonal you and your friends and family get discounts on Tonal.

*Not all perks are applicable to all positions and locations.
**All official Tonal career communication will come from an @tonal.com email address. If you are ever uncertain of whether a solicitation is from Tonal or an approved recruiting partner of ours, please reach out to [e-mail].

CULTURE

Tonal envisions a world where everyone can be their strongest. We welcome talented people with unique perspectives looking to do meaningful work—regardless of their race, gender, or orientation.

If that sounds like a fit, we’d love to talk to you.

Brand Content Producer

Location

New York, NY

Employment Type

Full time

Location Type

Hybrid

Department

Marketing Marketing

Compensation

• $105K – $135K

We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.

Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview

Tonal is seeking a talented and versatile Brand Content Producer to create compelling visual content across our marketing ecosystem. The ideal candidate is an exceptional photographer, videographer and visual editor who brings a strong creative point of view and can translate brand strategy into visuals that stop people mid-scroll — and hold up just as well in a campaign, email, or retail environment. This role sits at the intersection of production craft and brand storytelling, creating original content that builds equity for Tonal across every channel it lives in.

What You Will Do

Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home

Work with Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences

Get inputs from channel leads and campaign leads to translate briefs into hero and supporting visual assets while ensuring content is optimized for each channel without losing visual integrity

Be involved in the full production process end-to-end, from pre-production planning and shot lists through capture, editing, and final delivery

Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots — maximizing time on set

Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic

Stay current with visual trends across fitness, wellness, and lifestyle

Who You Are

5+ years of professional photography and videography experience, ideally for consumer brands

A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view

Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)

Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions

Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed

Collaborative, with a clear process for taking and giving creative feedback and iterating efficiently

Strong communicator who can build trust with producers, directors, and crew and integrate seamlessly into an established team culture

Knowledge of AI creative tools a plus

Passion for fitness, health, or wellness preferred

Willing to come in to our New York studio to shoot with talent, and willing to travel for shoots when needed

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [e-mail]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.