Content Creator

The Nagler Group; Newton (MA); Hybrid; USD 120,000 - 145,000; Full time

Job summary

The Nagler Group in Newton, MA is seeking a creative Social Media & Content Manager to lead in-house content creation for multiple consumer brands. This full-time hybrid role blends storytelling with hands-on production from concept through filming and editing.

You will collaborate with Marketing, Product, Sales, Ecommerce, and Creative teams, shaping brand voice, social strategy, and consumer engagement while staying authentic and platform-forward.

Qualifications

• 4–7 years of professional experience in content creation, social media, digital marketing, influencer marketing or related areas.
• Experience with consumer products/brands in wellness, beauty, health, lifestyle is preferred.
• Strong portfolio of content creation work is required.
• Hands-on ability to independently create high-quality social content from concept to final edit.
• Experience filming and editing short-form video content.
• Strong knowledge of TikTok, Instagram, Reels, platform trends and best practices.
• Excellent visual storytelling with ability to make products relatable and authentic.
• Experience collaborating with influencers, creators, or UGC partners is a plus.
• Comfortable in a fast-moving, entrepreneurial environment and wearing multiple hats.
• Proactive and creative, bringing ideas forward.
• Strong collaboration and communication skills.
• Demonstrated stability and progression in prior roles.

Responsibilities

• Own social content creation from ideation through filming, editing, and delivery.
• Create engaging short-form video, photography, and social-first content across multiple wellness brands.
• Develop content for TikTok, Instagram, Reels, YouTube, Facebook, and emerging channels.
• Partner with Marketing and Product teams to support launches, campaigns, and brand initiatives.
• Attend shoots, events, and brand activations to capture original content.
• Support influencer marketing and collaborate with creators and brand partners.
• Identify emerging social trends, sounds, formats, and best practices.
• Regularly bring new concepts and creative ideas to the team.
• Monitor content performance and use insights to optimize future content.
• Ensure content feels authentic and engaging, not overly promotional.
• Help evolve the company’s social presence as production moves in-house.

Skills

Content creation

Social media strategy

Video editing

TikTok/Instagram

Influencer marketing

Brand storytelling

Collaboration/ teamwork

Creative ideation

Job description

Social Media & Content Manager

Location: Newton, MA / Hybrid Preferred

Schedule: Ideally 2 days per week onsite

Employment Type: Full-Time

Salary: $120,000-$145,000.00

Position Overview

We are seeking a highly creative Social Media & Content Manager to join a growing consumer wellness organization. This is a newly created position designed to bring content creation in-house and build a stronger, more authentic social media presence across multiple consumer brands.

This is an ideal opportunity for someone who truly loves creating content—not simply managing a social media calendar. The right candidate will be a hands-on storyteller who can take an idea from concept through filming, editing, and final delivery.

You will join a small, collaborative marketing team and work closely with Marketing, Product, Sales, Ecommerce, and Creative. This is a highly visible role with the opportunity to make an immediate impact on brand voice, social strategy, and consumer engagement.

Key Responsibilities

• Own social content creation from ideation and concept development through filming, editing, and final delivery.
• Create engaging short-form video, photography, and social-first content across multiple consumer wellness brands.
• Develop content for platforms including TikTok, Instagram, Reels, YouTube, Facebook, and other emerging channels.
• Partner with Marketing and Product teams to develop compelling content supporting product launches, campaigns, and brand initiatives.
• Attend photo/video shoots, events, and brand activations to capture original content.
• Support influencer marketing initiatives and collaborate with creators and brand partners.
• Identify emerging social media trends, sounds, formats, and creator best practices.
• Regularly bring new concepts and creative ideas to the marketing team.
• Monitor content performance, engagement, and audience response and use insights to optimize future content.
• Ensure content feels authentic, engaging, and relevant rather than overly promotional or advertisement-driven.
• Help evolve the company's social media presence as more creative production moves in-house.

Qualifications

• Approximately 4-7 years of professional experience in content creation, social media, digital marketing, influencer marketing, brand content, or a related area.
• Experience working with consumer products, wellness, beauty, health, lifestyle, or similar consumer-facing brands strongly preferred.
• Strong portfolio of content creation work required.
• Demonstrated ability to independently create high-quality social content from initial concept through final edit.
• Hands-on experience filming and editing short-form video content.
• Strong understanding of TikTok, Instagram, Reels, social trends, sounds, creators, and evolving platform best practices.
• Excellent visual storytelling skills with an ability to make consumer products feel relatable and authentic.
• Experience collaborating with influencers, creators, or UGC partners is a plus.
• Comfortable working in a fast-moving, entrepreneurial environment and wearing multiple hats.
• Proactive, creative, and comfortable bringing forward ideas rather than waiting for direction.
• Strong collaboration and communication skills.
• Demonstrated stability and progression throughout previous positions.

What Will Make You Stand Out

We are especially interested in candidates who are passionate about content creation beyond the traditional responsibilities of a social media manager. Personal content creation experience—including a creator account, personal brand, UGC portfolio, TikTok or Instagram presence, or other independent creative work is highly valued.

Creativity, storytelling ability, and the quality of your work are more important than simply checking a specific number of years of experience.

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