Responsibilities
- Own the day-to-day creation, distribution, and performance of content across our brands.
- Capture photography and short-form video multiple times each week.
- Produce Reels, Stories, TikToks, and other platform-specific content.
- Tell authentic stories from brewing, barrel aging, events, tasting rooms, and the people behind the brands.
- Own day-to-day management of Instagram, Facebook, and emerging platforms.
- Write compelling captions and publish content consistently.
- Manage community engagement, comments, and direct messages.
- Maintain a proactive monthly content calendar.
- Create assets supporting beer releases, memberships, events, retail, and partnerships.
- Work cross-functionally with sales, DTC, production, and leadership.
- Review content performance regularly and recommend adjustments.
- Test new creative approaches and platform features.
- Identify opportunities before they are assigned.
Requirements
- 3+ years creating content for consumer, lifestyle, beverage, hospitality, or CPG brands
- Excellent photography and mobile videography skills
- Strong editing experience (Adobe Creative Suite, Lightroom, Premiere Pro, CapCut, or similar)
- Deep understanding of Instagram, TikTok, Facebook, and emerging platforms
- Excellent organization, initiative, and time management
- Comfort working in a fast-moving entrepreneurial environment
- A mindset focused on ownership, accountability, and measurable results.
Core Competencies
Demonstrates expertise in content creation and management across social media platforms, with a strong focus on photography, videography, and community engagement. Proven ability to analyze content performance and adapt strategies to drive measurable results.
Highest-signal resume keywords
- Content Creation
- Photography Skills
- Video Editing (Adobe Creative Suite, Lightroom, Premiere Pro, CapCut)
- Social Media Management (Instagram, TikTok, Facebook)
- Community Engagement
ATS Optimization Keywords
Hard Skills
- Content Distribution
- Short-Form Video Production
- Caption Writing
- Content Calendar Management
- Performance Analysis
Soft Skills
- Organization
- Initiative
- Time Management
- Accountability
- Adaptability
Industry Keywords
- Consumer Brands
- Lifestyle Brands
- Beverage Industry
- Hospitality
- CPG Brands
Tools & Technologies
- Adobe Creative Suite
- Lightroom
- Premiere Pro
- CapCut