Brand, Content & Fandom Architect

RiseMe; Colorado Springs (CO); Hybrid; USD 110,000 - 160,000; Full time

Job summary

USA Triathlon in Colorado Springs is seeking a builder to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and USA Triathlon Foundation, heading into LA 2028. This is a build role to create a content engine to connect elite athletes with grassroots participation and donors.

You will lead a three-person team, set standards for quality and velocity, and navigate guidelines like Rule 40 while delivering stories that inspire donors and partners.

Qualifications

• Ability to identify the story inside a life, a result, or a community and translate it into narrative that builds awareness, emotional connection, and lasting engagement.
• Demonstrated ability to lead teams to success by setting standards, giving candid feedback, developing individual capability, and holding people accountable with both clarity and care.
• Deep knowledge of brand development, positioning, and messaging, including experience managing multiple differentiated but connected brands within one organization.
• Practical understanding of how to grow owned audiences organically, deepen engagement, and convert casual interest into durable fandom and advocacy.
• Proven ability to produce high-quality, high-volume work with a small team and a constrained budget, and to make disciplined choices about what not to do.
• Strong collaboration and relationship-building skills, with the ability to align creative and storytelling efforts across growth, philanthropy, corporate partnerships, communications, high performance, and events.
• Ability to use audience insight, performance data, and market trends to prioritize content and refine strategy.
• Ability to build genuine, respectful relationships with athletes and to tell personal stories with care and integrity.

Responsibilities

• Own our brands: Lead positioning, voice, and expression for USA TRI, USA Triathlon, and Foundation brands and how they connect athletes to grassroots participation and donors.
• Build the content engine: Design strategy, editorial calendar, workflows, and standards for publishing across social, video, digital, and editorial channels.
• Run the athlete story pipeline: Identify and develop narratives across elite, development, junior, and age-group athletes with runway for major moments.
• Grow fandom and audience: Drive organic growth and engagement that lasts between Games, converting attention into membership and participation.
• Fuel revenue: Create storytelling to support Foundation and Elevate28 campaigns and partner-driven content programs.
• Raise the team's performance: Lead a team of three, set standards, and manage budgets, agencies, and freelancers.
• Navigate the rules: Work within Rule 40 and other branding/athlete-marketing guidelines.

Skills

Story instinct

Team leadership

Brand architecture

Audience building

Resourcefulness

Cross-functional influence

Analytical judgment

Athlete trust

Job description

USA Triathlon in Colorado Springs is seeking a builder to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and USA Triathlon Foundation, heading into LA 2028. This is a build role to create a content engine to connect elite athletes with grassroots participation and donors.

You will lead a three-person team, set standards for quality and velocity, and navigate guidelines like Rule 40 while delivering stories that inspire donors and partners.