Brand consultant

Ameware Group; United States; Hybrid; Part time

Benefits offered by this job

Flexible paid time off (PTO)

Competitive salary in USD

Flexible working hours

Career and professional growth

Warm and friendly attitude

Job summary

A leading consultancy firm is seeking an experienced Brand Consultant to refine the brand's identity within the gaming and financial technology sectors. Candidates should have at least 7 years of experience in brand consulting, a strong understanding of market trends, and skills in brand strategy development. The role is remote and offers flexible working hours, competitive salary, and opportunities for professional growth.

Qualifications

• Minimum of 7 years' experience in brand consulting or a similar role with a strong B2C focus.
• Proven track record of successful brand strategy development and implementation.
• Deep knowledge of positioning a brand, telling its story, and connecting with the right audience.
• Strong analytical skills with the ability to interpret market data effectively.
• Excellent communication and interpersonal abilities.

Responsibilities

• Improve how the brand is positioned in the market, including its mission, values, and communication style.
• Create strategies that make the brand stand out and become a leader in its industry.
• Work with marketing, design, and leadership teams to put brand strategies into action.

Job description

Employment: project based (maybe 8 weeks or so)

Our client is a famous rewards marketplace that offers users encouragement for signing up for various games, products and services. They specialize in creating mutual value for their users and advertisers through innovative advertising solutions.

The client seeks a seasoned Brand Consultant to refine and elevate the brand’s identity within the gaming and financial technology sectors. The ideal candidate will possess a deep understanding of branding strategies, market trends, and consumer behavior, enabling them to craft compelling narratives that resonate with our target audience.

Requirements:

• Minimum of 7 years' experience in brand consulting or a similar role with a strong B2C focus.
• Proven track record of successful brand strategy development and implementation.
• Experience working in a branding agency, consulting firm, or corporate brand management is a plus.
• Deep knowledge of positioning a brand, telling its story, and connecting with the right audience.
• Skilled in using project management tools (Asana, Trello, and Monday.com) to organize and track work efficiently.
• Experienced with branding tools like Figma, Adobe Creative Suite, and brand guideline templates to create and maintain a strong brand identity.
• Skilled in researching markets, identifying customer groups, and analyzing trends.
• Ability to use data to measure brand success and understand consumer behavior.
• Strong leadership skills to work with different teams and get everyone on the same page.
• Capable of handling multiple branding projects at once, even with tight deadlines.
• Strong analytical skills with the ability to interpret market data effectively.
• Excellent communication and interpersonal abilities.
• Familiarity with the eCommerce, retail, fintech, or consumer tech industries is a plus.
• Good oral and written English is a must.

Project Scope:

Brand Strategy Development

• Improve how the brand is positioned in the market, including its mission, values, and communication style, based on research.
• Organize product and service offerings so they all fit under a clear and unified brand identity.
• Create strategies that make the brand stand out and become a leader in its industry.

Brand Guidelines & Identity

• Develop clear brand guidelines that define logo usage, fonts, colors, and overall visual style.
• Create messaging frameworks to ensure all communication is consistent across different platforms.
• Make sure our brand story connects with customer expectations and cultural trends.

Implementation & Optimization

• Work with marketing, design, and leadership teams to put brand strategies into action.
• Conduct training sessions to help teams maintain brand consistency in their work.

We offer:

• Remote work in an international company in the USA.
• Flexible paid time off (PTO).
• Competitive salary in the USD.
• Flexible working hours to help you manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.