Brand & Community Marketing Lead – NYC Schools

Green Ivy Schools; New York (NY); On-site; USD 90,000 - 135,000; Full time

Job summary

Pine Street School & Battery Park Montessori, part of Green Ivy Schools, seeks an Assistant Director of Marketing in New York. This hands-on role blends brand storytelling, content creation, and paid campaigns to raise inquiries and strengthen community presence.

You’ll own campaigns on Google/Meta, manage content rosters, and coordinate with admissions and external partners. You’ll also maintain websites and drive multi-channel calendars with a focus on privacy and brand standards.

Qualifications

• 4–6 years of experience in marketing, content creation, social media, or digital marketing.
• A portfolio of short-form video, social content, and designed assets created by you.
• Hands-on experience planning, running, and optimizing paid campaigns on Google Ads and Meta Ads, including budgets and results.
• Comfort reading reports in GA4 and ad platforms, tracking leads/conversions, and turning data into action.
• Creative ideas for building a brand’s local presence.
• Hands-on skill with Adobe Creative Suite or similar tools.
• Experience managing a website in Webflow, WordPress, or similar CMS.
• Experience finding, hiring, and managing freelance creatives.
• Strong writing, editing, and storytelling skills.
• Ability to juggle two schools, multiple channels, and deadlines.

Responsibilities

• Drive family inquiries with paid and organic campaigns, emails, and optimization across channels.
• Tell the schools’ story through social media and video with a steady posting cadence.
• Elevate brand in the community via partnerships, events, and local activations.
• Keep the school websites updated and optimize navigation and conversions.

Skills

Paid campaigns

Social media

Video content

Brand storytelling

Email marketing

Tools

Google Ads

Meta Ads

Webflow

WordPress

HubSpot

Job description

Pine Street School & Battery Park Montessori, part of Green Ivy Schools, seeks an Assistant Director of Marketing in New York. This hands-on role blends brand storytelling, content creation, and paid campaigns to raise inquiries and strengthen community presence.

You’ll own campaigns on Google/Meta, manage content rosters, and coordinate with admissions and external partners. You’ll also maintain websites and drive multi-channel calendars with a focus on privacy and brand standards.