Director, Philanthropic Marketing & Engagement

Inside Philanthropy; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Dental, Health, Vision Insurance

Hybrid Work Schedule

403b Retirement Plan

Generous vacation & sick time

Job summary

Big Brothers Big Sisters of New York City seeks a Director of Philanthropic Marketing & Engagement to steer storytelling and integrated marketing, driving philanthropic revenue and audience engagement. You will Partner with Development and program teams to turn stories into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors.

The role champions brand consistency, leverages data-driven marketing, and leads video and multimedia storytelling for

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field with marketing experience.
• Proven success developing campaigns that drive fundraising results; portfolio required.

Responsibilities

• Lead data-driven marketing strategy to drive donor acquisition, retention, upgrades, and pipeline growth.
• Own annual revenue and engagement goals for marketing-led initiatives including campaigns, peer-to-peer fundraising, and partnerships.
• Collaborate with Development to generate leads and track marketing-sourced progress through the pipeline.
• Identify and scale growth opportunities across audiences, channels, and partnerships to boost engagement and fundraising.
• Oversee storytelling, from Bigs/Littles to corporate partnerships, translating impact data into compelling narratives.
• Lead multimedia storytelling for campaigns and events; develop brand narratives across channels.

Skills

Storytelling

Revenue orientation

Data analytics

Relationship building

Project management

Follow-up and accountability

Attention to detail

Learning mindset

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

Mailchimp

Web analytics

Raiser’s Edge

Classy

Job description

Big Brothers Big Sisters of New York City seeks a Director of Philanthropic Marketing & Engagement to steer storytelling and integrated marketing, driving philanthropic revenue and audience engagement. You will Partner with Development and program teams to turn stories into campaigns, content, and partnerships that attract, retain, and upgrade donors, sponsors, and ambassadors.

The role champions brand consistency, leverages data-driven marketing, and leads video and multimedia storytelling for