Marketing Lead for Community-Focused Co-op Growth

PEOPLE; La Crosse (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical benefits (≥30 hrs/wk)

Dental

Vision

Life insurance

Short-term disability

401(k) with employer match

Staff discount

Job summary

People’s Food Coop in Wisconsin is seeking a Marketing Manager to lead the development and execution of marketing strategies that support the co-op’s mission. This role drives customer engagement, store traffic, and brand loyalty while championing community ownership and local sourcing.

You’ll manage a small team, oversee campaigns across channels, and collaborate with operations to align priorities with store goals.

Qualifications

• Experience leading a marketing function
• Ability to lead cross-functional projects and influence stakeholders
• Experience managing budgets and delivering measurable results
• Strong understanding of retail promotions and strategic communications
• Excellent communication, organization and analytical skills
• Ability to manage multiple priorities and timelines in a fast-paced environment

Responsibilities

• Develop annual and seasonal marketing plans aligned with traffic, category growth, and owner engagement goals.
• Own and maintain the annual marketing and promotional calendar; align across team and operations.
• Identify opportunities to increase traffic, grow basket size, and promote key product categories.
• Translate strategic priorities into actionable marketing initiatives and measurable goals.
• Develop and oversee integrated campaigns across in-store, digital, print, email, and community channels.
• Lead planning and execution of weekly and seasonal promotions in partnership with operations.
• Ensure signage and messaging are accurate and aligned across touchpoints.
• Analyze campaign performance and shopper behavior to improve effectiveness.
• Manage campaign timelines and deliverables for successful launches.
• Lead in-store experiences and shopper marketing initiatives including events and vendor promotions.
• Develop and manage the annual marketing budget; allocate resources across campaigns and vendors.
• Monitor spending and optimize investments; manage relationships with printers and agencies.
• Lead, coach, and develop the marketing team; ensure accountability and collaboration.
• Define KPIs, build reporting tools, and connect activity to store performance.
• Develop community partnerships and strengthen ties with local farms and vendors.
• Oversee digital channels: email, social media, website, and digital promotions.
• Ensure consistent messaging and storytelling across platforms.

Skills

Marketing leadership

Cross-functional coordination

Budget management

Retail promotions

Communication skills

Project management

Analytical skills

Tools

Microsoft Office Suite

Email marketing platforms

Website CMS

Social media platforms

Adobe Creative Suite

Project management software

AI marketing tools

Job description

People’s Food Coop in Wisconsin is seeking a Marketing Manager to lead the development and execution of marketing strategies that support the co-op’s mission. This role drives customer engagement, store traffic, and brand loyalty while championing community ownership and local sourcing.

You’ll manage a small team, oversee campaigns across channels, and collaborate with operations to align priorities with store goals.