Brand Communications & Social Media Specialist

Advocate Health; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Advocate Health is seeking a skilled Social Media Manager to lead day-to-day activities across platforms, crafting engaging posts, and monitoring community interactions. You'll collaborate with clinicians and communications leaders to promote the brand and manage reputation.

The role requires a Bachelor's degree in communications or related field and typically 3 years of social media management experience, with proficiency in Adobe, CapCut, Canva, and analytics tools. Travel may be required.

Qualifications

• Bachelor's degree in communications, journalism, public relations, marketing, advertising or related field, or equivalent experience.
• Typically requires 3 years of day-to-day management of social media platforms.
• Proficient with media editing tools (Adobe, CapCut, Canva) and social media analytics platforms.

Responsibilities

• Executes and contributes to overall social media strategy through posting regularly on Advocate Health platforms.
• Creates daily posts with branded images, video content and infographics to drive engagement.
• Travels to locations to photograph evergreen and on-trend content for social media.
• Monitors pages for appropriate comments and promptly addresses community feedback.
• Supports content through social media promotion and assists in coverage during weekdays and events.
• Pulls timely social media reports and creates dashboards.
• Maintains monthly editorial calendars supporting brand goals and partnerships.

Skills

Social strategy

Content creation

Community management

Analytics & reporting

Collaboration

Education

Bachelor's degree in communications or related field

Tools

Adobe

CapCut

Canva

WordPress

Analytics tools

Job description

Advocate Health is seeking a skilled Social Media Manager to lead day-to-day activities across platforms, crafting engaging posts, and monitoring community interactions. You'll collaborate with clinicians and communications leaders to promote the brand and manage reputation.

The role requires a Bachelor's degree in communications or related field and typically 3 years of social media management experience, with proficiency in Adobe, CapCut, Canva, and analytics tools. Travel may be required.