Brand & Communications Leader - Strategy, Media & Growth

Washington Women in Public Relations

Bethesda (MD)

On-site

USD 120,000 - 170,000

Full time

14 days+

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Job summary

The Scouting America National Capital Area Council is seeking a results-oriented Chief Communications Officer to lead the organization’s marketing, branding, and public relations efforts from our Bethesda, MD office. You will shape messaging for members and donors and oversee a team dedicated to elevating NCAC’s reputation.

In this role you will build a forward-looking communications plan, manage media relations, and support crisis communications.

Qualifications

Bachelor’s degree required; relevant marketing/public relations background preferred.
10 years in Marketing/PR, 5 years strategic planning, management experience preferred.
Strong written and verbal communication, with ability to tailor messages to audiences.

Responsibilities

Develop and execute a comprehensive marketing and communications strategy for NCAC and support mission delivery.
Oversee branding, design and collateral across channels, including website, social media, and fundraising materials.
Ensure consistency of NCAC messaging and high-quality communications outputs.
Lead media relations, draft statements, coordinate with partners, and train spokespeople.
Prepare for crises with rapid, accurate messaging and stakeholder coordination.
Establish and grow an impactful online presence to drive donations and volunteer engagement.
Advise Marketing Committee, recruit Marketing Vice Chairs, and guide staff leaders.
Manage the communications team to ensure staffing and resource readiness.
Support Council operations and special projects as needed.