Brand Category Analyst: Insights & Growth Strategy
Blount Fine Foods Corp.
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Benefits offered by this job
Job summary
Blount Fine Foods Corp. is seeking an Associate Category Analyst to drive health and success of owned and licensed CPG brands. You will develop dashboards, reports, and models to support marketing and sales, leveraging syndicated data and qualitative insights to boost ROI.
You’ll collaborate with Sales, Marketing, R&D, and Operations to inform decisions and optimize performance. Experience in category management within a CP G context and strong Excel/Tableau/Power BI skills are essential; MBA is
Qualifications
- Bachelor’s degree required; MBA preferred; 5+ years in brand/category management in CPG.
- Experience with Excel (pivot tables, v-lookup).
- Experience with Tableau, syndicated data sources (IRI/Nielsen) and Power BI.
Responsibilities
- Conduct category reviews and analysis for strategic accounts.
- Analyze retailer and shopper behavior to provide actionable recommendations.
- Develop insights, fact-based selling stories, and dashboards for retailers.
- Create analytics reports and dashboards for marketing and sales teams.
- Collaborate with Sales to build A/B testing methodologies for promotions.
Skills
Education
Job description
Blount Fine Foods Corp. is seeking an Associate Category Analyst to drive health and success of owned and licensed CPG brands. You will develop dashboards, reports, and models to support marketing and sales, leveraging syndicated data and qualitative insights to boost ROI.
You’ll collaborate with Sales, Marketing, R&D, and Operations to inform decisions and optimize performance. Experience in category management within a CP G context and strong Excel/Tableau/Power BI skills are essential; MBA is
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