Category Analyst

Blount Fine Foods Corp.; Warren (RI); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k match

Paid time off

Education assistance

Life Insurance

Short-Term Disability

Product discounts

Bonus program

Job summary

Blount Fine Foods Corp. is seeking an Associate Category Analyst to drive health and success of owned and licensed CPG brands. You will develop dashboards, reports, and models to support marketing and sales, leveraging syndicated data and qualitative insights to boost ROI.

You’ll collaborate with Sales, Marketing, R&D, and Operations to inform decisions and optimize performance. Experience in category management within a CP G context and strong Excel/Tableau/Power BI skills are essential; MBA is

Qualifications

• Bachelor’s degree required; MBA preferred; 5+ years in brand/category management in CPG.
• Experience with Excel (pivot tables, v-lookup).
• Experience with Tableau, syndicated data sources (IRI/Nielsen) and Power BI.

Responsibilities

• Conduct category reviews and analysis for strategic accounts.
• Analyze retailer and shopper behavior to provide actionable recommendations.
• Develop insights, fact-based selling stories, and dashboards for retailers.
• Create analytics reports and dashboards for marketing and sales teams.
• Collaborate with Sales to build A/B testing methodologies for promotions.

Skills

Excel

Tableau

Power BI

Syndicated data (IRI/Nielsen)

Education

Bachelor’s degree (B.A.)

MBA preferred

Job description

Description

Bringing our love of food to families for five generations! Blount Fine Foods is a family-owned and operated manufacturer, marketer, and developer of premium fresh prepared foods. We are an engaging team, bringing restaurant-quality products to America including single-serve grab-n-go fresh soups, mac & cheese, and entrées in grocery stores across the country, as well as for hot bars and restaurants. Help us create the finest food experiences including those with specialty certifications that include organic, gluten-free, and low sodium, among others. Join a proven team for growth, success, and a satisfying career!

Summary:

The Associate Category Analyst is tasked with driving the short and long-term health and success of Blount’s owned and licensed CPG brands. Success will be measured by the development and execution of fact-based dashboards, reporting, and analytical models used to enhance decision making across the marketing and sales function to produce desired results. This role will work closely as part of the marketing and sales teams to track key activities, evaluate their success, and identify how they contribute to the sales pipeline and ensure they’re offering an adequate return on investment (ROI). We expect this role to leverage syndicated data sources and weave this quantitative analysis with qualitative information to drive our business forward. Additional internal systems, reporting and portals will be integral to leverage and understand in creating a full view and analysis of the business. The Associate Category Analyst will work proactively with cross-functional teams, including Sales & Marketing, R&D, Communications, Operations, and Customer Service, to understand data points applicable to each group and to advise on areas for tracking data.

Essential Duties and Responsibilities:

• Sales and Promotional Analysis
  • Conducts category reviews and analysis, including category management, space management, product evaluation and promotional planning for strategic accounts.
  • Analyze retailer and shopper behavior, leveraging data and insights for actionable recommendations.
  • Identify trends and opportunities for brands and competitors and share within the sales, marketing and forecasting teams.
  • Manages and analyze syndicated and non-syndicated category data resources.
  • Develops insights, fact-based selling stories, and best practices for sharing with retailers
  • Identify opportunities to create analytics communications, reports and dashboards for the marketing and sales teams.
  • Develop materials and presentations to assist sales team in driving Blount brand across key retailers.
  • Partner with Sales team to build A/B testing methodologies to better understand promotion incrementality and fatigue.
• Trade Management and Performance
  • For assigned retailers, ensure trade and promo activity is captured and reflects the latest available retailer knowledge.
  • Manage and monitor retailer-level trade expenditures and forecasts to provide actionable insights for the sales team and other key stakeholders.

Experience/Education:

• Bachelor’s degree (B.A.) from a four-year college or university required: MBA preferred; 5+ years of related experience in a brand or category management role with a CPG company being a strong advantage.
• Experience using Microsoft Excel (pivot tables, v-lookups and more).
• Experience with Tableau, Syndicated data sources (IRI/Nielsen) and Power BI.

Our Total Compensation Package Includes:

• Medical, dental and vision benefits.
• 401k with Company match.
• Paid time off including vacation, sick time and holidays.
• Education Assistance Program.
• Life Insurance and Short-Term Disability.
• Discounts on Blount products at Company retail location.
• Discretionary Annual Bonus Program.