Brand & Campaigns Creative Director

Zoom North America; Hauppauge (NY); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Zoom is seeking a senior creative leader to own the big idea behind product launches and campaigns, defining the brand voice across teams, agencies, and headquarters. You will set creative direction, craft headlines and core messaging, and ensure consistency across all channels from web to events.

You will collaborate with product to understand builds, lead shoots, and present strategies to marketing leadership, including Zoom Corporation headquarters in Japan, while guiding external partners

Qualifications

• 5+ years of experience in brand, creative, or campaign development (agency or in-house).
• Portfolio demonstrating campaigns you conceived and led, including the thinking behind the work.

Responsibilities

• Develop the overarching creative concept and campaign platform for new product launches.
• Define, document, and evolve Zoom's brand voice, positioning, and creative standards.
• Set creative direction for designers, photographers/videographers, and outside agencies; provide clear, constructive feedback.
• Create headlines, positioning statements, and key brand messaging.
• Review team and partner copy to ensure voice and consistency.
• Partner with the product team early to understand what is being built and shape go-to-market presentation.
• Lead video and photo shoots, directing talent and crew to capture campaign requirements.
• Present concepts and campaign strategy to marketing leadership and Zoom Corporation headquarters in Japan.
• Write creative briefs and guide third-party agencies and production partners.
• Ensure brand consistency across web, packaging, retail, advertising, social media, video, and events.

Skills

Brand strategy

Campaign development

Storytelling & writing

Presentation & pitches

Project management

Travel readiness

Job description

Zoom is seeking a senior creative leader to own the big idea behind product launches and campaigns, defining the brand voice across teams, agencies, and headquarters. You will set creative direction, craft headlines and core messaging, and ensure consistency across all channels from web to events.

You will collaborate with product to understand builds, lead shoots, and present strategies to marketing leadership, including Zoom Corporation headquarters in Japan, while guiding external partners