Creative Director, Brand & Campaigns

Zoom North America; Hauppauge (NY); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Zoom is seeking a senior creative leader to own the big idea behind product launches and campaigns, defining the brand voice across teams, agencies, and headquarters. You will set creative direction, craft headlines and core messaging, and ensure consistency across all channels from web to events.

You will collaborate with product to understand builds, lead shoots, and present strategies to marketing leadership, including Zoom Corporation headquarters in Japan, while guiding external partners

Qualifications

• 5+ years of experience in brand, creative, or campaign development (agency or in-house).
• Portfolio demonstrating campaigns you conceived and led, including the thinking behind the work.

Responsibilities

• Develop the overarching creative concept and campaign platform for new product launches.
• Define, document, and evolve Zoom's brand voice, positioning, and creative standards.
• Set creative direction for designers, photographers/videographers, and outside agencies; provide clear, constructive feedback.
• Create headlines, positioning statements, and key brand messaging.
• Review team and partner copy to ensure voice and consistency.
• Partner with the product team early to understand what is being built and shape go-to-market presentation.
• Lead video and photo shoots, directing talent and crew to capture campaign requirements.
• Present concepts and campaign strategy to marketing leadership and Zoom Corporation headquarters in Japan.
• Write creative briefs and guide third-party agencies and production partners.
• Ensure brand consistency across web, packaging, retail, advertising, social media, video, and events.

Skills

Brand strategy

Campaign development

Storytelling & writing

Presentation & pitches

Project management

Travel readiness

Job description

Own the big idea behind product launches and campaigns while defining Zoom's brand voice across teams, agencies, and headquarters.

Responsibilities

• Develop the overarching creative concept and campaign platform for new product launches
• Define, document, and evolve Zoom's brand voice, positioning, and creative standards
• Set creative direction for designers, photographers/videographers, and outside agencies; provide clear, constructive feedback
• Create headlines, positioning statements, and key brand messaging
• Review team and partner copy to ensure voice and consistency
• Partner with the product team early to understand what is being built and shape go-to-market presentation
• Lead video and photo shoots, directing talent and crew to capture campaign requirements
• Present concepts and campaign strategy to marketing leadership and Zoom Corporation headquarters in Japan
• Write creative briefs and guide third-party agencies and production partners
• Ensure brand consistency across web, packaging, retail, advertising, social media, video, and events

Requirements

• 5+ years of experience in brand, creative, or campaign development (agency or in-house)
• Portfolio demonstrating campaigns you conceived and led, including the thinking behind the work
• Ability to translate technical product details into an emotional, creative story
• Fluency in creator culture and current social media and web trends
• Strong conceptual and presentation skills, including selling an idea through storyboards, sketches, and writing
• Ability to manage multiple projects simultaneously, prioritize workflow, and meet time-sensitive deadlines
• Ability to travel for trade shows and video/photo shoots as needed

Preferred / Additional Skills

• Experience in the music industry and/or consumer audio electronics
• Experience launching consumer hardware or technical products
• Experience building creator, artist, or influencer partnership programs
• Familiarity with AI tools for concepting, drafting, and visualization
• Personal experience as a musician, filmmaker, podcaster, or engineer

AI Tools

• AI tools for exploring more directions early
• AI tools to move from idea to mockup faster
• AI tools to help a small team produce at scale

Location and Employment

• Full-time role
• On-site: Zoom North America office, Hauppauge, NY
• Work location: In person
• Relocation: Hauppauge, NY 11788 (relocate before starting work, required)

Compensation

• USD 50,000 - 80,000 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance