Brand Calendar Planning Manager - Dunkin

Inspire Brands, Inc.; Canton (MA); On-site; USD 93,000 - 138,000; Full time

Job summary

Inspire Brands, Inc. is seeking a Manager of Calendar Planning to translate brand strategy into a cohesive, executable marketing calendar and drive cross-functional alignment from concept to launch.

You will steward the calendar across campaigns and brand moments, lead prioritization and communication, and ensure timely delivery within a fast-paced, matrixed organization. This role collaborates with marketing teams to align priorities, surfaces blockers, and maintains momentum by clear,

Qualifications

• 4 Year Degree in Marketing, Business or related field.
• 5-7 Years of experience in Brand marketing, integrated marketing, or related field
• Strong understanding of marketing channels and how they work together
• Exceptional cross-functional leadership and relationship management skills
• Strong situational leadership skills; able to adapt approach based on stakeholders and context
• Proven ability to influence without direct authority
• Extensive experience in strategic briefing
• Strong organizational skills with the ability to manage multiple workstreams simultaneously
• Excellent communication and stakeholder management skills
• Experience in fast-paced, matrixed organizations preferred

Responsibilities

• Marketing calendar stewardship across campaigns, LTOs, partnerships, and brand moments.
• Translates brand strategy into clear briefs defining the job to be done and alignment on objectives.
• Leads day-to-day cross-functional alignment and removes blockers to momentum.
• Central communications across teams to align on agenda and why.
• Supports ad fund management and translates prioritization into execution across channels.

Skills

Brand marketing

Cross-functional leadership

Strategic briefing

Stakeholder management

Project management

Communication skills

Budget management

Education

4 Year Degree in Marketing, Business or related field

Job description

The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams – bringing clarity, structure, and momentum to how marketing work gets done.

Responsibilities:

• Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.

• Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.

• Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum.

• Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why.” Tailors messaging and approach based on audience, context, and stakeholder needs.

• Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels.

Requirements:

• 4 Year Degree in Marketing, Business or related field
• 5-7 Years of experience in Brand marketing, integrated marketing, or related field
• Strong understanding of marketing channels and how they work together
• Exceptional cross-functional leadership and relationship management skills
• Strong situational leadership skills; able to adapt approach based on stakeholders and context
• Proven ability to influence without direct authority
• Extensive experience in strategic briefing
• Strong organizational skills with the ability to manage multiple workstreams simultaneously
• Excellent communication and stakeholder management skills
• Experience in fast-paced, matrixed organizations preferred

Salary: $92, 821 - $137,513 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.