Brand Art Director — Lead Multi-Brand Visual Storytelling

Markent Personnel; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Markent Personnel seeks an Art Director to establish and oversee the creative vision for six fashion brands, guiding campaigns, digital content, and photoshoots from ideation to delivery across marketing channels.

This hands-on leadership role requires a visually driven professional who can harmonize brand identities, direct shoots, and mentor a team while pushing innovative concepts using AI-powered tools.

Qualifications

• 5–7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.
• Compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.
• Experience directing photoshoots and collaborating with photographers and external creatives.
• Background in leading or mentoring a creative team.
• Ability to work with product and design teams to develop cohesive, brand-aligned creative.
• Exceptional visual sensibility with a strong understanding of composition, styling, typography, and imagery.
• Proficiency in Adobe Creative Suite and Figma.
• Experience using AI-driven creative tools in the creative process.
• Ability to balance high-level strategy with hands-on execution and attention to detail.

Responsibilities

• Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.
• Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.
• Collaborate closely with each brand’s design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand’s identity.
• Oversee the creative team’s day-to-day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.
• Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.
• Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.
• Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.
• Evolve and refine each brand’s visual language while preserving the individual character and positioning of every brand.
• Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.
• Leverage AI-powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Skills

Campaign development

Photography direction

Visual storytelling

Creative leadership

Typography & composition

Brand alignment

Adobe Creative Suite

Figma

AI-driven tools

Hands-on execution

Tools

Adobe Creative Suite

Figma

AI tools

Job description

Markent Personnel seeks an Art Director to establish and oversee the creative vision for six fashion brands, guiding campaigns, digital content, and photoshoots from ideation to delivery across marketing channels.

This hands-on leadership role requires a visually driven professional who can harmonize brand identities, direct shoots, and mentor a team while pushing innovative concepts using AI-powered tools.