Brand Architect for AI-Powered Enterprise

Writer; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, vision

Parental leave

Fertility support

401k

Annual stipends

Job summary

WRITER is seeking a senior brand leader to own brand strategy, internal and external communications, and scalable brand systems. You’ll shape how the world sees WRITER and influence product storytelling, partnering with product, marketing, and engineering to translate vision into practice.

You’ll oversee agency relationships, drive brand metrics, and build a centralized Brand Central that serves as a single source of truth for assets and guidelines, empowering teams to act with consistency at

Qualifications

• 7+ years building brands in high-growth B2B tech.
• Proven ability to develop strategy and execution.
• Passion for AI-enabled brand and agentic marketing.
• Experience writing briefs and guiding agencies.

Responsibilities

• Lead brand strategy from idea to activation across campaigns.
• Own customer and employee brand journeys including onboarding.
• Build and maintain internal brand systems and guidelines.
• Collaborate with product and engineering to embed brand in product.
• Manage agency relationships and briefs.
• Define metrics for brand awareness, perception, and pipeline influence.
• Develop a scalable Brand Central repository and enablement.

Skills

Brand strategy

Campaign management

Cross-functional

Product branding

Agency management

Brand measurement

Education

Bachelor's degree

Job description

WRITER is seeking a senior brand leader to own brand strategy, internal and external communications, and scalable brand systems. You’ll shape how the world sees WRITER and influence product storytelling, partnering with product, marketing, and engineering to translate vision into practice.

You’ll oversee agency relationships, drive brand metrics, and build a centralized Brand Central that serves as a single source of truth for assets and guidelines, empowering teams to act with consistency at