Brand Analytics & Forecasting Lead

Madrigal Pharmaceuticals; Waltham (MA); On-site; USD 171,000 - 209,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Comprehensive benefits

401(k)

Job summary

Madrigal Pharmaceuticals in Massachusetts is seeking an Associate Director, Brand Analytics & Forecasting to lead patient-based and demand forecasting for assigned brands. You will build short- and mid-range forecasts and translate model outputs into strategic narratives for senior leadership.

The role partners with Commercial and Finance, develops scenario planning, and mentors analysts to support brand performance and investment decisions. A comprehensive equity and benefits package is offered.

Qualifications

• Bachelor's degree in a quantitative, business, or related field; advanced degree (MBA, MS) preferred.
• 8+ years of experience in pharmaceutical or biotech commercial analytics, including direct experience in brand analytics and/or forecasting.
• Experience with pharmaceutical demand and patient-based forecasting methodologies.
• Experience working with syndicated and patient-level data (e.g., IQVIA NPA/NSP, LAAD, DDD, Xponent), claims, and specialty pharmacy data.
• Hands-on proficiency in SQL and at least one statistical platform (SAS, R, or Python), plus data visualization tools such as Power BI or Tableau.

Responsibilities

• Own patient-based and demand forecasting models for assigned brand(s), spanning in-line and long-range horizons.
• Apply and maintain robust forecasting methodology, including scenario planning, sensitivity analysis, and risk-adjusted forecasting.
• Partner with Commercial and Finance leadership on performance tracking, KPI dashboards, and business review analytics.
• Leverage patient-level analytics—line of therapy, patient journey, new vs. continuing patients, switching, persistence, and adherence—to uncover growth drivers, risks, and opportunities.
• Partner with cross-functional analytics & data team to understand latest on-ground intel and leverage the most relevant data sources to inform assumptions and forecast scenarios.
• Lead variance and root-cause analyses linking actual performance to forecast assumptions and executional drivers, and reconcile patient, sales, and audit perspectives into a single source of brand-performance truth.
• Manage forecasting vendors or consultants as needed, and mentor junior analysts supporting brand analytics.

Skills

Forecasting

Brand analytics

Communication

Cross-functional

Data storytelling

Education

Bachelor's degree in quantitative, business, or related field

MBA or MS preferred

Tools

SQL

SAS

R

Python

Power BI

Tableau

Job description

Madrigal Pharmaceuticals in Massachusetts is seeking an Associate Director, Brand Analytics & Forecasting to lead patient-based and demand forecasting for assigned brands. You will build short- and mid-range forecasts and translate model outputs into strategic narratives for senior leadership.

The role partners with Commercial and Finance, develops scenario planning, and mentors analysts to support brand performance and investment decisions. A comprehensive equity and benefits package is offered.