Brand Analytics & Commercialization Lead

The Campbell's Company; Camden (AL); On-site; USD 73,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D

Life insurance

401(k) matching

Unlimited PTO

On-site daycare

Fitness center

Company store

ERGs

Job summary

Campbell's is seeking a Brand Analyst to support the Lance business by delivering analytical insights, coordinating cross-functional activities, and ensuring accurate execution of marketing and portfolio management processes.

You will lead commercialization projects through the Stage Gate process, develop sales materials, manage the Lance budget, and maintain product specifications, imagery, and financial data across teams.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent organizational, project management, and time management skills.
• Strong communication and influencing skills across functions.
• Experience with creating business presentations and analyses in Excel/PowerPoint.

Responsibilities

• Lead commercialization projects through Stage Gate with cross-functional teams.
• Develop sales specs, presentations, marketing materials, and product samples.
• Manage Lance marketing budget, including tracking and forecasting.
• Maintain Lance product portfolio, specs, imagery, and financial data.
• Analyze category performance, trends, and competitive activity for growth.
• Support marketing initiatives with organized data for decision-making.
• Assist with product updates and broader commercialization plans.

Skills

Analytical thinking

Cross-functional collaboration

Marketing analytics

Advanced Excel

Presentation skills

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Campbell's is seeking a Brand Analyst to support the Lance business by delivering analytical insights, coordinating cross-functional activities, and ensuring accurate execution of marketing and portfolio management processes.

You will lead commercialization projects through the Stage Gate process, develop sales materials, manage the Lance budget, and maintain product specifications, imagery, and financial data across teams.