Brand Analyst, Lance

The Campbell's Company; Camden (AL); On-site; USD 73,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D

Life insurance

401(k) matching

Unlimited PTO

On-site daycare

Fitness center

Company store

ERGs

Job summary

Campbell's is seeking a Brand Analyst to support the Lance business by delivering analytical insights, coordinating cross-functional activities, and ensuring accurate execution of marketing and portfolio management processes.

You will lead commercialization projects through the Stage Gate process, develop sales materials, manage the Lance budget, and maintain product specifications, imagery, and financial data across teams.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent organizational, project management, and time management skills.
• Strong communication and influencing skills across functions.
• Experience with creating business presentations and analyses in Excel/PowerPoint.

Responsibilities

• Lead commercialization projects through Stage Gate with cross-functional teams.
• Develop sales specs, presentations, marketing materials, and product samples.
• Manage Lance marketing budget, including tracking and forecasting.
• Maintain Lance product portfolio, specs, imagery, and financial data.
• Analyze category performance, trends, and competitive activity for growth.
• Support marketing initiatives with organized data for decision-making.
• Assist with product updates and broader commercialization plans.

Skills

Analytical thinking

Cross-functional collaboration

Marketing analytics

Advanced Excel

Presentation skills

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

As a Brand Analyst, you will play a critical role in supporting the execution and growth of the Lance business. You’ll be responsible for delivering analytical insights, driving commercialization initiatives, coordinating cross-functional activities, and ensuring the accurate execution of key marketing and portfolio management processes. This role offers the opportunity to influence business results through data-driven recommendations, operational excellence, and collaboration across multiple teams.

WHAT YOU WILL DO…

• Lead the execution of commercialization projects through the Stage Gate process, partnering with cross-functional teams to manage packaging updates, artwork approvals, legal and regulatory reviews, and launch readiness planning.
• Coordinate with Sales and cross-functional partners to develop sales specifications, presentations, marketing materials, and product samples that support customer engagement and business growth.
• Manage the Lance marketing budget, ensuring accurate tracking, forecasting, and execution while collaborating with stakeholders on budget updates and optimization opportunities.
• Maintain and manage the Lance product portfolio and SKU database, ensuring product specifications, imagery, and financial information remain accurate and up to date.
• Analyze category performance, competitive activity, consumer trends, and business results to identify insights and recommend actions that drive growth.
• Support major marketing initiatives by gathering, organizing, and synthesizing key business information for presentations, meetings, and decision-making.
• Assist with package and product updates, as well as broader commercialization and marketing plan execution.

WHO YOU WILL WORK WITH…

• Marketing and Brand Management teams
• Sales and Customer Teams
• Finance partners
• Legal and Regulatory Affairs teams
• Packaging and Product Development teams
• Supply Chain and Commercialization partners
• External vendors and agency partners, as needed

You will collaborate across the organization to support commercialization efforts, manage business processes, and help deliver key initiatives that strengthen the Lance brand portfolio.

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• Minimum of 2 years of experience in marketing, brand management, product management, analytics, or a related consumer packaged goods (CPG) function.
• Strong analytical skills with the ability to translate complex data into actionable business insights and recommendations.
• Proven ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Excellent organizational, project management, and time management skills.
• Strong communication, collaboration, and influencing skills with the ability to work effectively across functions without direct authority.
• Advanced proficiency in Microsoft Excel and PowerPoint, including experience developing business presentations and analysis.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Experience within the food, beverage, or broader consumer packaged goods (CPG) industry.
• Experience using retail and consumer analytics platforms such as Circana, Nielsen, or similar tools.
• Experience analyzing, managing, and tracking marketing budgets.
• Curiosity and passion for understanding consumer behavior, marketplace trends, and cultural influences.
• Experience supporting commercialization, product launch, or portfolio management initiatives.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$72,900-$100,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.